Kait LeDonne is a personal branding expert based in New York, New York, who builds thought leadership brands using content marketing strategies and social media. She is regularly featured in national and international publications as a commentator on celebrity and corporate brands. She has trained corporations and organizations like the United States Air Force, Kia Automotive Group, and GGI Global Alliance on the science and art of personal branding.

In this episode, Jason and Kait discuss:

• Transition from finance to LinkedIn thought leadership
• Importance of fostering genuine online connections
• Value of quality content over generic posts
• LinkedIn’s long-term viability for personal branding
• Role of mentor-inspired lessons and personal milestones in building relationships

Key Takeaways: 

• The transition from a finance career to LinkedIn thought leadership demonstrates a path to significant follower growth and business success, reflecting a growing interest in this strategic shift.
• The cultivation of authentic online communities proves essential, as genuine relationships offer more value than merely increasing audience numbers.
• LinkedIn's focus on content that fosters meaningful dialogue stands out as more effective than traditional marketing tactics, driving higher engagement and impact.
• Leveraging LinkedIn as a professional platform reveals its potential for long-term, impactful personal branding, making it a strategic choice for sustained growth.
• Sharing consistent, mentor-inspired lessons is an effective personal branding strategy, enabling deeper audience connections and positioning oneself as a trusted authority.

“It's never been easier to create content, but it's never been harder to create connections. If you can make that your MO, you’ll stand out in a world where mediocrity at scale is common. Presence and connection at scale are not. Intimacy at scale is not. And that will be the currency of the future.”

 - Kait LeDonne

Connect with Kait LeDonne:

Website: https://www.kaitledonne.com/ 

LinkedIn: https://www.linkedin.com/in/kaitledonne-personalbrandingexpert/ 

Connect with Steve and Jason:

LinkedIn: Jason or Steve

Website: Rewire, Inc.: Transformed Thinking 

Email: [email protected]

Show notes by: Angelo Paul Tagama

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.