Eric Bogard of Arkadium on growing organic traffic by 230% in one year by changing SEO strategy: Marketing Scoop Podcast by SEMrush

Today we are spotlighting Eric Bogard, VP of Marketing at Arkadium where he leads the marketing department and corporate strategy.  Over the course of his tenure, he has grown the company’s flagship product over 1000x and instituted a culture centered around testing and user feedback. Arkadium is a creator of premium gaming content designed specifically for grown-up players worldwide. Eric shares how casual users can be converted into raging fans, simple ways to boost organic traffic, and we learn about the importance of online search visibility for your brand.

Guest, Eric Bogard

https://www.linkedin.com/in/ericbogard/

Host, Laura Morelli

https://au.linkedin.com/in/laura-morelli-74010a68

https://twitter.com/lauramorellii

Links:

Arkadium case study: https://www.semrush.com/company/stories/arkadium/

Arkadium website: https://www.arkadium.com/

SEMrush website: https://www.semrush.com/

Drift: https://www.drift.com/