It's a title that's a bit clickbaity today, but it's true. Let me explain.

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Scribbled Shownotes

It's taken me a lot of years to realise this. 

Before I took marketing seriously

After I took marketing seriously

Your level of marketing dictates your quality of clients

No marketing: anybody

Some marketing: some people you want

Lots of marketing done properly: pick and choose the ones you want to work with

Marketing is more important than your clients because eventually marketing becomes the way you choose your clients 

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