The Thinking Project

#232 - Cydni Tetro | How to Create a Community Through Magical Experiences


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Cydni Tetro, CEO of Brandless, is an innovator of experience, a growth leader, technologist, STEM advocate, author, and speaker.

She recently raised $118M, the largest fundraiser led by a woman in Silicon Slopes. Brandless is a mission-driven omnichannel commerce platform growing through technology and acquiring mission-driven brands.

Before that, she was CEO of ForgeDX, a customer acceleration platform used by companies like Verizon, Adobe, Microsoft, and Dell. She was also the founder and CEO of 3DpulsMe, a 3D printing personalization platform where you could become an Ironman action figure.

She spent 5 years at Disney in Imagineering, leading technology commercialization and building technology businesses inside Disney, including with Theme Parks, ESPN and ABC.

She is the founder and President of the Women Tech Council. She holds a master’s degree in business administration and a bachelor’s in computer science from BYU.

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The Thinking ProjectBy Dalton Jensen

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