Banking on Digital Growth

232) #ExponentialInsights: Customer Loyalty in Finance - Keeping Score with Apex


Listen Later

Many financial institutions have lost the emotional connection with their clients, so some of the brightest minds in the industry have started keeping score.

Marc Whitehead (https://www.linkedin.com/in/marc-whitehead-9a37246/) and Nick Bond (https://www.linkedin.com/in/nick-bond-9236953/), co-founders of Emotive Technologies and The Apex Scoring System (https://www.apexscore.ai/), spoke with us about what they found in their 2022 U.S. Banking Industry Loyalty Report.

Join us as we discuss:

What drove Marc and Nick’s team to commission the report (4:34)

Emerging patterns throughout customer loyalty in financial services (15:53) 

How to bridge the emotional gap in customer expectations (23:06)

Check out these resources we mentioned during the podcast:

- 2022 U.S. Banking Industry Loyalty Report (https://get.apexscore.ai/bankloyalty/)

- Apexscore.ai

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com. 

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.


Hosted on Ausha. See ausha.co/privacy-policy for more information.

...more
View all episodesView all episodes
Download on the App Store

Banking on Digital GrowthBy James Robert Lay

  • 5
  • 5
  • 5
  • 5
  • 5

5

28 ratings


More shows like Banking on Digital Growth

View all
The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,349 Listeners