After a 40-year career in advertising, Patti Siegel decided to reinvent into a career that combined her passion and her skills: she wanted to work in the arts. "It's not for the faint of heart," she tells CoveyClub founder Lesley Jane Seymour. "I brazenly applied for three art jobs and they all turned me down." Now the executive director of ArtsATL, an Atlanta-based non-profit, Siegel recalls her 15-year journey to find her dream position and shares how she and her husband downsized to accommodate a lower income, and the exact steps she took to transition into her field. Plus, learn how she worked with a coach – one of our favorite CoveyClub teachers and members, artist-entrepreneur Jane Pollak– to stay accountable and achieve her goals.

Patti Siegel, executive director of ArtsATL, spent 40 years in advertising and innovation working with clients including Delta Airlines, American Cancer Society and Kimberly-Clark, among others. A long-time board member and volunteer in the arts, she pivoted in 2020 to combine her passion with her skills to run ArtsATL, Atlanta's only publication that provides comprehensive coverage of Atlanta's broad and diverse arts community. Instagram 

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