Sarah Lassek is an innately passionate automotive enthusiast who recently became the Chief Brand Officer for The PerTronix Performance Family of Brands. She now oversees Brand and Marketing for PerTronix Ignition, Aeromotive Fuel Systems, Waterman Racing, Taylor Cable Products, JBA Performance Exhaust, Doug's Original Headers, Patriot Exhaust, Compu-Fire, and Spyke Inc. Sarah is most happy on the track or on a canyon run.