BYTAVI is a project of the non-profit Center for Global Impact. They produce a fair-trade line of women's clothing and handbags that are made by seamstresses in Cambodia and sold throughout the U.S. as well as in their boutique in Franklin, IN. Lindsey works as BYTAVI's Brand Manager, while Jen is their Creative Manager. They both play a key role in digital marketing and we discuss how they focused on this aspect in 2020. Lindsey and Jen are talking about what has worked for them as they’ve developed (and executed) a social media strategy and planned a livestream event.

Episode 12 In this episode, we’re discussing how to use scripts in an engaging way in your videos. These days, we’re communicating with video more than ever and there are a few different ways to go about getting your message across. Using a script in your video can be a very effective approach. We talk […]

For this episode, we're keeping it in the family. Ryan's brother Scott is also video producer and owner of Broadleaf Video Production in Illinois. The world of livestream has come on strong, and Scott has a lot of experience in this area. He's sharing several things he has learned that can help make your next livestream engaging and successful. We're discussing watch parties, location choice, virtual interaction, and more.

For this episode, we're keeping it in the family. Ryan's brother Scott is also video producer and owner of Broadleaf Video Production in Illinois. The world of livestream has come on strong, and Scott has a lot of experience in this area. He's sharing several things he has learned that can help make your next livestream engaging and successful. We're discussing watch parties, location choice, virtual interaction, and more.

In this podcast episode, we're looking at some particular types of videos and video planning approaches that you can use for your organization in 2021.

In this podcast episode, we're looking at some particular types of videos and video planning approaches that you can use for your organization in 2021.

The technical side of event production has changed as more organizations take a virtual or hybrid approach. We talk with Adam Rife of Markey's about how they are helping clients adjust and what they have seen work.

Fundraising is all about strategy but what happens when things don't go to plan. Sue Ann Werling shares how Brown County Humane Society changed their fundraising strategy to raise $3.2 million dollars in 2 years.

CGI does an annual Match Madness fundraising campaign, a take off of the NCAA’s March Madness, that uses a matching gift to encourage additional giving. When the tournament was cancelled due to COVID, they had to rethink the entire approach to the campaign.

We're discussing storytelling, why it's important, and how to develop a system to curate stories on a regular basis.