DemandGen Radio

#236 How to Build and Grow Strategic Partnerships

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What does success look like for you? A question every marketer should be asking their current and potential partners.

In this episode, David interviews Ric Opal, Principal and National GTM and Strategic Partnerships Leader at BDO Digital. Ric and David share their recipes for building and growing successful strategic alliances with real-life examples.

Listen as they discuss:

  • The importance of being a thought leader for new innovations.
  • How driving adoption can also drive revenue and growth.
  • Why it’s necessary to demonstrate your impact on your partner’s business.
  • How to navigate challenging moments in your partner relationship.

    • Check out the resources mentioned:

    • The D3 Methodology
  • Ric and the Opals
  • DemandGen Radio Episode with Jilly Rowley (former EloQueen)
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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