Copywriting is essential in marketing and getting your message across to gain the interest of potential customers and strengthen the trust of existing ones. Adil Amarsi, a head copywriter and veteran in the field, joins Paul Higgins this episode to expound on what copywriting really is about. With a series of heavy accomplishments under his belt, Adil talks about the impact of his work on million-dollar businesses. Know the process he implements as he takes the time to explain the copywriting framework he follows that has been a cornerstone of his success. Learn why you need to be firm with your price, especially when you’re bringing something special to the table. Adil also gives a reminder that knowing when to rest also plays a big part in achieving your goals as it keeps you from burnouts and helps you continue giving quality service. 

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