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236 - NEVER do these 7 things at Your Trade Show Booth!
I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever!
NEVER do these 7 things:
- DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendees
- DON'T Eat - such a bad look! Not only messy, but can make it look like you don't want to be bothered.
- DON'T Sit - again, this makes you appear that you don't want to be bothered or are unapproachable. Try removing the chairs from your booth so you have no option but to stand!
- DON'T Be behind a table - never have a barrier between you and attendees. Have an open booth layout to invite people in!
- DON'T Stay in booth the whole time - get out and explore all the show has to offer!
- DON'T Be unprepared - please be prepared so you are best positioned to bring value to the attendees and your company!
- DON'T Launch into a lengthy pitch before asking questions to the attendee! This is the biggest offense and time-waster. Ask questions and qualify the attendee first before talking about your company, services and products.
Get ready with Professional Coaching help to maximize your Leads, Sales and ROI!
- Visit tradeshowu.biz/services to get started with a FREE 15-minute discovery call!
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
I can help you get locked in for Success with an Expert Review!
• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
• 30+ year Trade Show expert will review:
o Design
o Messaging
o Goals & Metrics
o Engagement Questions
o Attendee journey
• Identify the Gaps and Opportunities you don’t even know exist!
• And get you capturing more Qualified Leads than ever before
• Visit Tradeshowu.biz/services
View all episodes
By Jim Cermak
5
4242 ratings
I'm going to give you 7 things which you should NEVER do at your booth - yet people commit these mistakes at every single trade show or expo! If you can avoid these, or change your habits, you will have more traffic and get more leads than ever!
NEVER do these 7 things:
- DON'T Use your phone - makes you unapproachable and seem disinterested in being there to serve the attendees
- DON'T Eat - such a bad look! Not only messy, but can make it look like you don't want to be bothered.
- DON'T Sit - again, this makes you appear that you don't want to be bothered or are unapproachable. Try removing the chairs from your booth so you have no option but to stand!
- DON'T Be behind a table - never have a barrier between you and attendees. Have an open booth layout to invite people in!
- DON'T Stay in booth the whole time - get out and explore all the show has to offer!
- DON'T Be unprepared - please be prepared so you are best positioned to bring value to the attendees and your company!
- DON'T Launch into a lengthy pitch before asking questions to the attendee! This is the biggest offense and time-waster. Ask questions and qualify the attendee first before talking about your company, services and products.
Get ready with Professional Coaching help to maximize your Leads, Sales and ROI!
- Visit tradeshowu.biz/services to get started with a FREE 15-minute discovery call!
Mentioned in this episode:
Subscribe to the new Trade Show University YouTube channel!
Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast.
Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity
Exhibitor Expert Review - exclusively from Trade Show University
Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results!
I can help you get locked in for Success with an Expert Review!
• Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know!
• 30+ year Trade Show expert will review:
o Design
o Messaging
o Goals & Metrics
o Engagement Questions
o Attendee journey
• Identify the Gaps and Opportunities you don’t even know exist!
• And get you capturing more Qualified Leads than ever before
• Visit Tradeshowu.biz/services