Dental Marketing Goat

#236 The Biggest 2026 Bottleneck in Dental!


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In this episode, Gary Bird breaks down the biggest bottleneck limiting dental practice growth in 2026 and why most dental marketing leads never convert into new patients. Learn how average time to appointment drives no-show rates, kills ROI, and silently caps collections even when your dental marketing is working. Gary explains why hygiene scheduling is the real constraint, how block scheduling fixes patient access, and why faster scheduling is now a competitive advantage in dentistry. This episode is essential for dentists, practice owners, and DSOs focused on dental growth, new patient conversion, reducing no-shows, and improving marketing ROI. If you want more new patients without spending more on ads, this is the metric you must fix first.

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Dental Marketing Goat, the go-to podcast for dentists who want to grow faster, market smarter and build practices that thrive in today’s competitive landscape. Hosted by Gary Bird, the Dental Marketing Goat himself and founder of SMC National - recently named Best Dental Marketing Agency by over 60,000 dental professionals. Each episode unpacks the real strategies, marketing frameworks and operational shifts that high-performing practices use to attract more patients and increase production. Whether you're a solo practitioner or scaling a DSO, you’ll learn how to align your marketing, team and systems to drive predictable growth.

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Dental Marketing GoatBy Gary Bird

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