DemandGen Radio

#237 Modernizing the Buyer’s Journey with Technology

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We live in a digital world that is constantly transforming. For businesses to stay relevant they must learn to leverage technology and understand how it can impact their business.

In this episode, David interviews Robert Brown, National Digital Leader, Retail CPG/Hospitality at BDO Digital. Robert explains how to enhance the customer experience through innovative business strategies and digital transformation.

Listen as they discuss:

  • How COVID shifted the business model for B2Cs.
  • The value of using data to build your business strategy.
  • How to delight customers by providing a frictionless customer experience.
  • Why it’s vital to recognize technology’s limitations and create a contingency plan.

    • Check out the resources mentioned:

    • Episode #235: How to be an Agent of Change in Your Organization
  • DemandGen TV

    • To hear this episode and many more like it, subscribe on Apple Podcasts, Spotify, or on DemandGenRadio.com or search for DemandGen Radio in your favorite podcast player.

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