Joe Ignace makes his way back on the show with an exciting new venture about to his a bookshelf near you! This December (2023), his book The Problem with Potential hits the internet stores, and on this episode, he and Andres talk about the motivation to write, the manuscript process, and Joe’s hopes for the conversations this work will spark. 

You can find his book at: https://a.co/d/cDqt9hI 

OR 

You can get in touch with him here:

https://joeignace.com/theproblemwithpotential 

For more on Joe’s time selling books, you can catch is first episode on #176

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Chapters and Key moments

00:00:00 - Start

00:03:20 - The Problem with Potential

00:10:25 - You can’t to everything

00:20:00 - Balance of Work/Rest

00:24:00 - Writing Process

00:37:50 - What are you reading now?

00:42:00 - Why Andres Wrote His Book

00:53:00 - The Why for your Attention

01:04:15 - Next Steps?

01:10:00 - Hard world issues - Conspiracy Theories

01:33:45 - Rapid Fire

01:44:40 - Pony Tales