On today's episode Jake concludes his 4-part guest series on marketing. Today's guest Camille Stell is the President and CEO of Lawyers Mutual Consulting & Services. Camille is a frequent author and speaker on topics of legal marketing and business development and helps lawyers and law firms with coaching and strategic planning. On today's episode, Camille discusses networking. Her take on marketing helps demystify why so many lawyers hate networking events and have trouble producing lasting relationships from such events. To Camille, the value of building your business through your network is the single greatest investment you can make in your firm. If you want to have fun and be productive at your next networking event, then don't miss a word of today's episode!