In this podcast, I discuss why short-form content isn't enough for effective marketing, using examples of fitness coaches with large followings but low conversion rates. I emphasize the need to strategically use short-form content to drive traffic to long-form content on platforms like Facebook, Instagram, YouTube, and LinkedIn. I highlight the importance of content cadence, from connection to conversion strategies, tailored to different business stages. Additionally, I stress the power of YouTube for long-form content and the significance of building an email list for sustainable lead generation. Join me in upcoming live training sessions for insights into proven content strategies for impactful messaging and lead generation.

 

"Short-form content like reels or shorts is not enough for effective marketing; building a consistent lead generation machine requires a strategic approach beyond quick videos."

 

• Building a consistent lead generation machine requires a strategic approach beyond quick videos.

• Leveraging short-form and medium-form content to drive traffic towards long-form content.

• Utilizing platforms like Facebook, Instagram, YouTube, and LinkedIn.

• Posting frequency and types of content for different stages of business growth.

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

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LinkedIn: Jason Meland