Struggling to make your content work? In the latest episode of the School of Impact, we dive deep into the secrets of crafting powerful messaging that turns engagement into leads, calls, and sales. Learn how to break free from the "content friend zone" and step into the "thought leader zone" with proven strategies from over 530 content audits and years of experience. Discover the psychology behind why people consume content and how to make yours stand out in a world of endless scrolling. Listen now to this game-changing conversation and start transforming your content today!

“If you're doing it the wrong way and by the wrong way, you're just not getting the amount of leads, calls and clients that you want, you are saying the wrong words in the wrong way to either the right people or the wrong people. And if it's unclear the words that you're saying or they're not the words that people want to hear from you, you're gonna struggle. But when you say the right words in the right way to the right people, you're gonna start getting more engagement from the right people. You're gonna start getting more of the right people.”

Key takeaways:

• Messaging Drives Results – Clear, compelling messaging turns engagement into leads and sales.

• Know How People Consume Content – Content must be quick, engaging, and relevant to grab attention.

• Have a Unique Angle – A distinct perspective or method sets your content apart.

• Leverage Social Proof – Success stories and testimonials build trust and credibility.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

If you're looking to level up your sales game, optimize your CRM, and increase your closing rates, this episode of the School of Impact podcast is a must-listen! Jason sits down with Will Odhams, a seasoned expert who transitioned from wildland firefighter to high-ticket sales closer, generating over $10 million in revenue. Will shares his journey, practical sales strategies, and how to turn a messy CRM into a revenue-generating machine. Whether you're a sales professional or a business owner, this episode is packed with valuable insights that can transform how you approach sales and follow-up. Don't miss out!

“The other thing in terms of following up is don't burn the bridge, live to fight another day and set a next action. Because oftentimes people will just get off the phone with an unclear next step. So it's like, you're not really setting yourself up for a continued relationship. So, if you always are saying, hey, let's meet again, reconvene. I'll check in with you. If I don't hear from you in two years, I'll send you like a pigeon. You need to say whatever is going to happen next, so that at least it's declared and agreed upon and there's a mutual accountability.” - Will Odhams

Let’s talk about:

• Will Odhams' Journey from Firefighting to High-Ticket Sales: Will shares his background as a wildland firefighter and personal trainer before transitioning to high-ticket online sales.

• The Importance of Effective Communication in Sales: He explains how developing strong communication skills can enhance one's ability to connect with prospects, handle objections, and close deals more effectively.

• Follow-Up Strategies to Increase Closing Rates: Will provides insights into effective follow-up techniques, including using variety in communication, personalizing follow-ups, and setting clear next steps to maintain momentum with leads. 

• Turning a CRM into a Revenue-Generating Machine: How to optimize CRM systems to improve sales processes, prevent lost revenue, and maximize ROI.

• Emotional Intelligence and Mindset in Sales: The impact of emotional intelligence, understanding biases, and managing one's mindset in high-ticket sales. 

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Want to attract more online clients in 2025? With over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients, I’ve learned what actually works—and I’m sharing it all in my latest podcast episode. If you’re tired of outdated strategies and want to build a content ecosystem that drives leads effortlessly, this is for you. Play this episode now and discover how to position yourself as an in-demand expert. Let’s cut through the noise—listen today!

“The way it's easier to get inbound leads is by getting more people to consume long form content, and you get more people to consume long form content by building demand for that content. And so we want to have conversion content that has really good hooks that are actually compelling and enticing for people. And then call to actions that make it a no brainer for them to want to take a next action, and that might be commenting or opting in and basically showing up to your long form content.”

Here are the key takeaways:

• Proven Lead Generation Success – Over 4,000 inbound leads, 1,000 booked calls, and 500+ high-ticket clients demonstrate a strategy that works.

• Effective Content Ecosystem – The focus is on building a system that consistently attracts and converts leads.

• Expert Positioning – Learn how to establish yourself as an in-demand authority in your industry.

• Cutting Through the Noise – The episode shares practical, up-to-date strategies that outperform outdated marketing tactics.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Tune into an inspiring and power-packed episode of the School of Impact podcast! In this episode, we sit down with the incredible Coach Shana Judar, a powerhouse in the fitness industry who has transformed the lives of ambitious moms by breaking the cycle of restrictive dieting and toxic fitness culture. She shares her personal journey—how overcoming health struggles led her to redefine wellness and empower women to love their bodies again. If you're ready to ditch the extremes, build a sustainable, healthy lifestyle, and step into your best self, this episode is a must-listen! Don't miss it!

“I want to Prevent moms from ever even doing that and getting to that point like I had got to, and also help them crawl out of it and realize that there is a better way that you can eat lots of food, you train properly, and you help your metabolism, you don't squash it. And then good. And then you teach your kids that too, so they never have to go into that mode again” - Coach Shana

Deep dive into:

• Shauna J’s Journey in Fitness and Coaching – Shana shares her evolution from entering the fitness industry at 19 to becoming a coach who helps moms achieve sustainable health and weight loss.

• The Dangers of Restrictive Dieting – Shana reveals the physical and mental toll of extreme dieting, including her experience with a molar pregnancy caused by nutrient deficiencies.

• The Power of Community and Coaching – The discussion highlights how surrounding oneself with like-minded individuals can accelerate success, whether in fitness, business, or personal growth. 

• Overcoming Negative Self-Talk and Limiting Beliefs – Shana opens up about her struggles with self-doubt and how she learned to coach herself through difficult moments. 

• Building a Business Aligned with Personal Values – The conversation explores Shana’s shift from focusing on financial goals to designing a business that supports her ideal lifestyle. 

Connect with Coach Shana:

Instagram: @coach_shana_j

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Are you chasing likes, comments, and followers, thinking they’re the key to making money online? Think again. In this episode, we're exposing the big lie about content engagement and breaking down what really leads to success on the internet. After a troll called me out for my low engagement, I realized something crucial—despite having a relatively small audience, I’ve made over a million dollars, and many of my most successful clients have done the same without huge followings. The truth is, it's not about vanity metrics; it's about building a tribe of buyers who trust you, value your expertise, and are ready to invest. We'll dive into the power of 1,000 true fans, why messaging and content strategy matter more than flashy numbers, and how to nurture your audience effectively for long-term success. If you’re tired of playing the social media numbers game and want to build a profitable business, you won’t want to miss this one. Listen in!

“When you have the right messaging, when you have the right content, when you have the right nurture process, it becomes a really, really easy, or it's just the easier to be able to build a very successful and profitable business that's impacting a lot of lives, with not a big audience and with not tons of engagement, because we're here to create a tribe of buyers, to create this 1000 true fans. And so if you grasp this concept, you could definitely do very, very well and not get caught up into the social media, kind of like Insta famous, kind of world that people are in.”

What you’ll learn:

• Engagement ≠ Revenue – High likes and comments don’t necessarily translate to income. What matters is having an audience that trusts and buys from you.

• 1,000 True Fans Concept – You don’t need millions of followers; just a small, loyal group of buyers can create a highly profitable business.

• Messaging Over Metrics – Your content should focus on attracting the right people with the right message, not just boosting vanity metrics.

• Audience Nurturing is Key – Building relationships and trust with your audience is more valuable than chasing viral moments.

• Long-Term Strategy Wins – Sustainable business success comes from consistent, strategic content and a clear value proposition, not just social media hype.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Ready to unlock the power of storytelling to grow your business? In this episode, Jason Meland dives deep into how your story is your superpower—helping you create more influence, impact, and income. He’s pulling back the curtain on the exact storytelling frameworks that have transformed his journey, from overcoming adversity to building a thriving business. You’ll learn how to craft compelling narratives, connect authentically with your audience, and position your message to stand out in a crowded market. 

Don’t miss this masterclass in storytelling—tune in now and start using your voice to build the business and life you deserve!

“Share experiences that only you can share. Your journey is your credibility. So like me, sharing about how I grew a gym and how I launched an online fitness business, and all of that, only I can share that because it's for me. So share your experiences that only you can share, position your insights as the new solution. And so you want to be able to be a voice, not an echo.”

Here are the actionable insights:

• Your Story is Your Superpower – Leverage personal experiences to create authentic connections with your audience. Use storytelling to bridge the gap between your audience’s problems and the transformation your business offers.

• Three Levels of Storytelling – Implement three types of stories in your content: Macro Stories, Micro Stories, and Mini Stories.

• Messaging is Your Weapon – Clearly define your audience’s pain points, their struggles, and a unique solution. Position yourself as the guide who helps them overcome their obstacles, much like a mentor in a hero’s journey.

• Differentiate with Your Wisdom – Share unique insights, lessons, and perspectives that come from your journey. Avoid being an echo of others in your industry—stand out by offering fresh viewpoints and real-life experiences.

• Framework for Effective Storytelling – Structure your stories with key elements: Struggle: The challenge you faced; Turning Point: The shift or realization that changed everything; Lesson: What you learned and how it applies to your audience; and Impact: How this story connects to your business and the value you provide.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Adele Tevlin, founder of CEO Blueprint, joins the conversation to share her expertise in cognitive behavioral therapy, neuroscience, and personal transformation. She recounts her journey from studying psychology at McGill University to scaling her business to seven figures in under eight months. Adele emphasizes the power of personal responsibility, inner work, and understanding the subconscious mind to achieve breakthroughs. She discusses overcoming resistance, the urgency of transformation, and the role of curiosity in personal growth. Adele also highlights the importance of identity shifts in achieving success and the need for facilitated personal development. Wrapping up, she teases her upcoming book and encourages listeners to embrace radical honesty and invest in their growth.

“I'm not here to prove anything to you. You've got to understand that you're the steward of your life. I'm just here as a mentor to show you the mirror of something that you can't currently see for yourself yet. But does that make sense? So overcoming someone's resistance or them overcoming their own internal resistance to change is about understanding that they have to want the change more than they want staying the same.” - Adele Tevlin

Here are the key notes to explore:

• Personal Responsibility Drives Transformation – Adele Tevlin emphasizes that taking ownership of one's life and results is key to achieving breakthroughs. She shares her own experience of personal responsibility leading to rapid growth and success.

• The Subconscious Mind Shapes Reality – Adele explains that 95% of behavior is controlled by the subconscious mind, and true transformation requires addressing deep-seated beliefs rather than relying on intellect alone.

• Curiosity and Urgency Fuel Growth – She highlights the importance of being curious about one's experiences and developing a strong desire for change. Transformation happens quickly when the need to change outweighs the comfort of staying the same.

• Identity Shifts Unlock Success – Adele stresses that success is not about doing more but about becoming a new version of oneself. Changing self-perception and beliefs about success is crucial for reaching the next level.

About Adele Tevlin:

Adele Tevlin is the creator and founder of The C.E.O Blueprint, a Transformational Development Company.

She is a behavioral expert and pattern interrupter that uses a masterful combination of Cognitive Behavioural Therapy (CBT), neuroscience, spirituality, energetics and psychology to ensure clients achieve the transformation and breakthroughs they are committed to making in their lives.

Over the past 20 years Adele has specialized in helping business owners, entrepreneurs, naturopathic doctors, physicians, lawyers, realtors (and more!) create and produce massive elevations in their leadership and performance. Not only does her work apply to the business environment, it allows her clients to incorporate her methodology into their personal lives and relationships.

Buckle up and get ready to create things in your life you never thought possible.

Connect with Adele:

Masterclass: https://adeletevlin.com/becoming 

Instagram: https://www.instagram.com/adele_tevlin/

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Jason Meland welcomes transformational coach Chase Williams to discuss her revolutionary approach to health and wellness, particularly for families. Chase shares her journey from coaching all-star cheer to launching her own coaching program, emphasizing emotional connection, personal transformation, and sustainable habits. She and Jason explore the challenges of setting a positive example for children, overcoming limiting beliefs, and balancing masculine and feminine energy for overall well-being. Chase also highlights the importance of community, support, and creating a strong foundation for lasting impact. Tune in to gain valuable insights on shifting generational health patterns and building a legacy of wellness.

“When you're tackling those limiting beliefs and you're tackling those deep inner things that you're trying to figure out, I think there's one, what kind of beliefs do I have that I want to instill in my kids? What do I want to keep you have to be aware of what those are. And then which ones do I want to work on and unpack and get better at so that they don't keep unraveling and continue and creating again, generations of the same stuff. And so it really just starts with the biggest thing is awareness and anything, and that's a lot of stuff with a lot, with business, all the stuff, it all starts with awareness, what is going on and how can we unpack it?” - Chaselynn Williams

Here are the highlights of this episode:

• Transformational Coaching for Families – Chase Williams emphasizes the importance of shifting how families approach health and wellness by creating sustainable habits and setting a positive example for children.

• Overcoming Limiting Beliefs – Awareness is key to identifying and breaking generational patterns. Chase shares strategies for unpacking and changing limiting beliefs to create lasting change.

• Balancing Masculine and Feminine Energy – Success and well-being require a balance between structured, goal-driven energy (masculine) and creative, nurturing energy (feminine), a challenge Chase has personally navigated.

• Emotional Growth and Mindset Shifts – Addressing emotional and mental challenges is crucial for personal and professional success. Chase highlights her own experiences in overcoming roadblocks through self-awareness and mindset coaching.

• The Power of Community and Legacy – Surrounding oneself with aligned, supportive people fosters growth. Chase underscores the importance of building a strong foundation to create a lasting impact on future generations.

About Chaselynn Williams:

Chaselynn Williams is a dynamic speaker, transformational coach, and mother of three who revolutionizes how families approach health and wellness. With over a decade of experience in the fitness industry, she's evolved from leading high-energy group fitness classes to empowering mothers nationwide to create lasting change in their families.

Her journey from corporate Fitness Director to founder of Chaselynn Fitness exemplifies her core message: authentic transformation begins when we honor our true calling. Today, Chase guides women to discover their voice, establish healthy boundaries, and lead their families toward generational wellness—all while embracing the beautiful chaos of motherhood.

Connect with Chase:

Instagram: @chaselynn252

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In another episode of The School of Impact Podcast, Jason Meland welcomes Dr. Ray Gorman, an expert in offers, sales, and helping physical therapists build profitable businesses beyond in-person sessions. Dr. Ray shares his journey from traditional PT to launching a cash-based model, highlighting key challenges and the pivotal shift to a hybrid approach blending in-person and virtual services. They discuss common mistakes in adding online components, the importance of positioning and messaging, and why systemization and sales training are crucial for success. Dr. Ray also breaks down effective sales techniques, client engagement strategies, and the mindset shifts needed to thrive in the industry. Tune in for valuable insights and actionable steps to create a sustainable, high-impact PT business!

“What we actually do in our model is we provide a system of clinical evaluation where it's like, okay, we're going to break down range of motion, we're going to break down strength balance, we're going to break down technique, we're going to audit their lifestyle, audit their training history. And once I really know and understand that system, it doesn't matter if I'm working with a Crossfitter, a powerlifter, an Olympic weightlifter, a field athlete, a pickleball athlete, I can run any sort of active person, any sort of person, really, through my system and come out with that same answer of what we're gonna do, how we're gonna manage it, it's just such second nature, because I really understand what that, that whole experience is going to look like.” - Dr. Ray Gorman

Let’s talk about:

• Hybrid Business Model for Sustainability – Blending in-person and virtual services creates a more stable and scalable PT business.

• Effective Positioning and Messaging – The way a virtual offer is framed (e.g., “prescriptive exercise program” vs. “remote programming”) significantly impacts client interest and conversions.

• The Power of Systemization – A well-structured in-person business sets the foundation for a successful transition to online services.

• Sales Training is Crucial – Developing confidence in sales, asking the right questions, and structuring conversations effectively can make a huge difference in client engagement.

• Embracing Risk Leads to Growth – Overcoming fear of failure and pushing through challenges is essential for building a thriving PT business.

Connect with Dr. Ray Gorman:

Instagram: @raygormandpt Youtube: RayGormanDPT

Website: www.engagemovement.com

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Welcome to another episode of the School of Impact Podcast! Jason Meland dives into the challenges of plateaus, stress, and burnout in business, introducing guest Chris Bolger, a business hypnotherapist. Chris shares insights on how unconscious blocks can impact performance and how his methods help resolve these issues quickly. Drawing from his experience with major companies like Nestle and Volvo, Chris highlights his "high-performance mechanic" approach to business. Jason recounts his own journey of overcoming stress and burnout through Chris's techniques, including the perception process and aligning tasks with processing styles. Chris emphasizes the importance of consistent practices, such as daily tapping, to rewire stress responses and improve decision-making. The episode wraps up with practical advice and a free audio resource for listeners, reinforcing the value of addressing unconscious biases for long-term success.

“My nervous system and my mind are primed for there are times we've experienced we've all experienced this before. We were burnt out, working extra hard, stressed out trying to pay bills, and it gets to us, and we can't sleep over bills. Then you reinterpret reality, and you regulate your nervous system, and then you're like, you know what, whether I have a lot of money or not, it doesn't matter. It doesn't matter because I can generate more of it, and I know how to generate more of it, and I know how to make good decisions. Therefore, this bad situation is not going to last more than a couple weeks or a couple months, but I'm gonna find a way out of it, and it's gonna be fun, and I'm thriving, whether I have a large bank account or a small bank account”- Chris Bolger

In this episode we’ll dive into:

• Unconscious Blocks in Business: Unconscious barriers can manifest in various aspects of life, impacting business performance, stress levels, and decision-making. Addressing these blocks can lead to significant improvements in productivity and profitability.

• Chris Bolger's Approach:His techniques incorporate hypnotic principles and focus on aligning business tasks with individual processing styles.

• Impact of Stress on Performance:Regulating the nervous system and addressing unconscious stressors are essential for sustainable growth.

• Perception Process:This system helps individuals understand how they unconsciously process the world, enabling them to align their tasks with their natural styles.

• Consistent Practices for Long-Term Success: Practices like tapping on the body daily for 3–5 minutes can create permanent changes in the stress response within six weeks.

• The Value of External Support:Having an outside perspective is crucial for identifying and addressing unconscious issues that may hinder growth.

• Reinterpreting Reality:Distinguishing between impulsive and real thoughts is essential for effective decision-making.

• The Importance of Self-Awareness: Understanding unconscious biases and stress levels is a foundational step toward achieving consistent growth and success in business.

Connect with Chris Bolger:

Facebook: https://www.facebook.com/ChrisTheHypnotist 

Connect with me:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland