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By Jason Meland
5
1414 ratings
The podcast currently has 252 episodes available.
In this episode, we dive deep into why so many entrepreneurs fail and what you can do to ensure you’re not one of them. Drawing from personal experience, our guest shares the highs and lows of building a fitness business, the lessons learned from a failed franchise attempt, and how the pandemic turned everything upside down. We’ll explore the key reasons behind entrepreneurial failure—from poor market research to lack of adaptability—and provide actionable strategies to help you thrive in your own business. Whether you're just starting out or looking to scale, this episode is packed with insights that will keep you in the game. Tune in to discover the timeless principles that will help you not just survive but thrive as an entrepreneur.
“We all have trauma and it is important to deal with that. But stop trying to seek that external validation in your marketing. Stop trying to find the followers and the likes. ”
Five Key Takeaways:
Challenge Limiting Beliefs: Your current results, whether in business or personal life, are often a reflection of underlying limiting beliefs. By identifying and challenging these beliefs, you can start to shift your mindset and behavior towards success.
Adopt Empowering Thoughts: Replace false beliefs with empowering ones. For example, shift from "I struggle to make money" to "The better skills I create, the more money and clients will come." This mental shift can lead to new opportunities and improved results.
Focus on Money-Making Skills: To thrive as an entrepreneur, mastering key skills like marketing, sales, leadership, and communication is essential. These skills allow you to attract clients, generate revenue, and scale your business.
Take Daily Action on New Beliefs: Consistently reinforce new, empowering beliefs by repeating them daily. Over time, this will create new emotions—like courage or empowerment—that drive better actions and outcomes.
Be the Creator of Your Reality: Take control of your mindset and actions. Instead of being passive or a victim of circumstances, actively shape your reality by shifting beliefs, acquiring skills, and seizing opportunities.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we explore the strategic craft of developing high-converting messages to attract quality leads for your online coaching business. The focus is not merely on communicating with any audience but on articulating the right words to the right people in the most effective manner. By mastering this approach, you will learn how to create messaging that naturally draws potential clients who are eager to engage with your services.
The episode provides valuable insights from the host's professional experience, which spans from successfully managing a gym and attempting to franchise it, to eventually establishing a multi-million-dollar online coaching business. Whether you are new to the field or seeking to refine your current messaging strategies, these key principles will enable you to tap into the psychology of your audience, use storytelling effectively, and increase lead conversion with greater efficiency.
“What's that short term goal, the midterm goal and the long term goal? Being able to clearly outline these are going to help you communicate better in your content.”
Five Key Takeaways:
Human Brain + Storytelling: Why the brain is wired to follow stories and how to use this to your advantage in your messaging.
Understanding Your Ideal Client: How to identify your target audience with precision by developing an avatar (think of your "Mary" or your "John").
Character Struggles: Uncover the external and internal challenges your ideal client faces and connect with them on a deeper emotional level.
Identifying the Villain: Define the common villain (e.g., restrictive diets) that your clients are battling, and use it to create a powerful narrative.
Transformation Journey: Break down your client's short-term, mid-term, and long-term goals, making their journey more relatable and realistic.
Unique Solution: Learn how to craft your unique roadmap to success and communicate it in a way that resonates with your audience.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we're joined by Adrian Dorsen, co-founder and CEO of Run Like Clockwork, a company dedicated to helping small business owners create systems that allow them to run their businesses efficiently without being the bottleneck. If you've ever felt overwhelmed by the operational side of your business—whether it's creating systems, delegating, or feeling stuck in the day-to-day tasks—this conversation is for you!
Adrian shares her journey from the corporate world, where she managed operational efficiency in large manufacturing organizations, to consulting small business owners. Her experience in Lean Six Sigma and operational efficiency paved the way to partnering with Mike Michalowicz, author of Clockwork: Design Your Business to Run Itself. Together, they developed a proven framework to help entrepreneurs get out of the daily grind and build businesses that can function without them.
“Like, if you're not going to be paying more for it, then I would expect you to have some sort of system that you're going to hand off. And everyone has a system for what they do. They've, most of the time, just never documented it or thought about it. They just have it in their head.”
Five Key Takeaways:
Small businesses can benefit from corporate-level efficiency systems. Adrian’s experience shows that principles used in large manufacturing can be adapted to streamline small businesses.
The 4D framework is key to operational success. Focusing on the right areas—delegation, documentation, development, and designing the future—enables owners to step back from the day-to-day.
Systematizing your business is essential to scalability. Without systems, growth is limited, and the owner becomes a bottleneck, hindering the business's full potential.
Taking a four-week unplugged vacation is a true test of business autonomy. If the business can thrive without the owner for this time, the systems are working as intended.
Partnerships can elevate business impact. Adrian’s partnership with Mike Michalowicz demonstrates how the right collaboration can exponentially grow your business and bring new value.
Connect with Adrienne:
TimeTracker: runlikeclockwork.com/time
The Clockwork System (Course): https://theclockworksystem.com
Instagram: https://www.instagram.com/adriennedorison/
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I'll share my personal journey from struggling to attract clients to hitting a sweet spot where I signed 20 clients in just 45 days. Trust me, it wasn’t always smooth sailing. I’ll take you back to the days when landing clients felt like pushing a boulder uphill, and the stress and burnout seemed never-ending. I’ll reveal how I went from inconsistent income and near exhaustion to being booked solid and in demand.
You’ll hear about the pivotal moment when a seemingly ordinary post led to hundreds of notifications and a flood of client inquiries. I’ll break down what made that post so effective and how you can apply similar strategies to transform your own client acquisition process.
“You have influenced content to where you're shifting people's perspectives around commonly held misconceptions or mistakes or false beliefs that your audience may have.”
Five Key Takeaways:
Promote Your Email List: Actively share the benefits of your email list on social media and provide clear calls to action for people to subscribe.
Use Lead Magnets: Offer valuable resources like ebooks and workshops in exchange for email sign-ups to grow your list and increase engagement.
Email Consistently: Send emails 3-4 times a week, repurposing your top social media content and promoting key events to maintain engagement and drive conversions.
Build a Content Ecosystem: Integrate your social media, YouTube, and email marketing efforts to attract, nurture, and convert leads effectively.
Prioritize Simplicity: Focus on straightforward strategies and consistent execution to achieve growth and minimize burnout.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we delve into the powerful potential of building an online coaching business. Our guest shares invaluable insights on how leveraging your unique message and talents can not only help you succeed but also make a profound impact on those who are struggling daily with stress, depression, and overwhelming life challenges. By breaking through the barriers of fear and insecurity, and mastering essential skills such as marketing, sales, and delegation, you can create a thriving business that resonates with your passion and purpose. This episode is a must-listen for any coach or entrepreneur looking to transform lives and achieve financial success.
"Every day that you don't share your message, you're literally robbing the world and perpetuating the cycle of prolonged human suffering."
Five Key Takeaways:
Recognize the widespread suffering and the need for your unique coaching message.
Overcome fears and insecurities to unlock your full potential and business growth.
Leverage your unique gifts and talents to serve others daily and build a successful business.
Master essential money-making skills like marketing, sales, and delegation.
Create consistent and predictable systems to sustain and grow your coaching business.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we delve into the underlying reasons why your business might not be growing despite your best efforts with strategies and tactics. We explore the critical role of energy, beliefs, and skills in achieving business success. If you’re feeling stuck and frustrated with your current revenue, this episode will provide you with invaluable insights and practical steps to get back on track.
Despite implementing various strategies and tactics, many business owners find themselves stuck at a certain revenue level, unable to achieve the growth they aspire to. This episode addresses the often-overlooked aspects of business success, emphasizing that strategies and tactics alone are not enough.
“You have disempowering beliefs and thought patterns that just are not serving the level that you want to go to, and you just don't have the skills, or the the perhaps some of the habits that the version of you that you want to become has.”
Key Takeaways from this Episode:
Energy and Mindset:
The importance of high-vibrational energy and maintaining a positive state.
The impact of stress, overwhelm, and low energy on productivity and business outcomes.
Techniques to regulate your energy: breath work, exercise, and meditation.
Beliefs and Thought Patterns:
Identifying disempowering beliefs that may be holding you back.
How your beliefs shape your reality and business outcomes.
Strategies to adopt empowering beliefs for business success.
Skills and Habits:
Essential skills for business growth: marketing, sales, copywriting, communication, delegation, and leadership.
Evaluating and improving your current habits to align with your business goals.
The importance of continuous learning and skill development.
Be-Do-Have Model:
Understanding the Be-Do-Have model and its application in business.
How to align your being (mindset and energy) with your doing (strategies and tactics) to achieve desired results.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
Today’s episode is brimming with inspiration and practical advice, and I couldn't be more excited to introduce our guest, Coach Mel. With her dynamic and vibrant personality, Coach Mel brings a fresh perspective to the world of fitness and wellness. She specializes in helping women over 35 burn fat, gain muscle, and build confidence, all without the need for restrictive diets or tedious workouts. Her approach is a breath of fresh air in a space often dominated by quick fixes and unrealistic expectations.
Whether you're looking to improve your fitness, build confidence, or find inspiration to make a significant life change, this episode offers valuable insights and actionable advice. Coach Mel's story is a testament to the power of resilience, the importance of community, and the impact of a positive mindset.
“Fear rules their world, and they're afraid to fail, and I'm the type of person where people say to me, you have a coach and you're a coach.”
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive into a crucial lesson learned from the content machine himself, Alex Hormozi, who produced a staggering 35,000 pieces of content in just three years. Hormozi recently admitted to a significant mistake: going wider with his content in hopes of attracting a broader audience for his business. Despite achieving record views and followers, the strategy didn’t yield the desired results. Why? Because the content wasn’t attracting the right audience.
Join us as we explore why chasing vanity metrics like views and followers can be a trap and how to focus on what truly matters: engaging the right audience. We'll break down the psychology of your ideal clients, how to refine your messaging, and why specificity in your content is crucial for success. Plus, we'll share practical tips on how to use high-value keywords, storytelling, and perspective-shifting content to draw in and convert your dream clients.
Key Takeaways from Hormozi’s Mistake:
Hormozi’s strategy of going wider with content and why it failed.
The importance of attracting the right audience: business clients vs. relationship or fitness seekers.
Why having 1,000 engaged and relevant followers is more valuable than 10,000 unengaged ones.
Visibility vs. relevance: ensuring the right people see your content.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, I’m sharing the seven key strategies that helped me scale my online coaching business to $30,000 per month. I’ll also cover what I would do in today's market to achieve the same success. Join me as I dive into actionable insights and personal experiences that can help you reach this milestone in your coaching business.
"Imagine waking up the first of the month, or within the first few days of the month, and knowing that you already have that kind of cash flow coming in. It's pretty damn comforting as a business owner. It allows you to focus on abundant decisions and not having to sell your soul for the sake of making ends meet."
Achieving consistent $20,000 to $30,000 months is a significant milestone that offers financial stability and the ability to delegate time-consuming tasks.
Enhancing your offer and refining your messaging are critical to attracting and retaining clients.
Building relationships and focusing on recurring revenue can lead to more sustainable business growth.
Personal mindset and energy management play a vital role in maintaining and scaling your business.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
In this episode, we dive into the current state of the online coaching industry and unveil strategies that have led to generating over 500 inbound leads in recent months. From exploring market evolution to sharing actionable tips for carving out new sub-niches and refining your messaging, this podcast offers practical advice to help you navigate and thrive in today's competitive landscape.
"In the dynamic world of online coaching, carving a unique sub-niche and refining your messaging are key. Master these strategies to navigate market shifts and attract quality leads."
The concept of "why" in business and its significance.
The critical shift from being a delegator to a leader.
Overcoming personal challenges and using fitness as a tool for mental well-being.
Mistakes business owners make when stepping into leadership roles.
Connect with me:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
The podcast currently has 252 episodes available.