In this episode, Jason breaks down how he doubled his coaching sales by using a proven long-form video framework that turns viewers into buyers and not just followers. Drawing from Google's 7-11-4 rule and real client results, he explains why information alone no longer converts and how creators must shift beliefs, build trust, and guide intentional action. You'll learn how to structure webinars, live trainings, and long-form videos to connect emotionally, captivate attention through storytelling, and convert with clarity in an oversaturated content world.

"You don't win by being the cheapest option; you win by shifting how people think."

Insights you'll gain from this episode:

• Long-form video builds trust faster than short-form content by nurturing viewers through depth, repetition, and multiple touchpoints.
• The 7-11-4 formula proves buyers need hours of content, multiple interactions, and varied platforms before they're ready to purchase.
• Information is commoditized—what converts now is belief-shifting through stories, metaphors, and insight-driven teaching.
• Effective videos follow a clear structure: hook (chance), engagement (capture), insight (core), call to action (dynamite), and close.
• A strong call to action and micro-win offer dramatically increase conversions by giving viewers a clear next step.
• Successful video monetization requires intentional promotion campaigns—not just publishing content and hoping people show up.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

If your marketing feels louder but not more effective, the problem isn't your effort, it's your positioning. In this episode, Jason breaks down how evolving your message through market sophistication levels can dramatically increase sales without changing your offers, ads, or content volume. By shifting from generic claims to precision-driven positioning, you can control perception, create demand, and become the obvious choice in your market, just like the businesses that scaled from five figures to six figures purely through messaging shifts.

"If your unique solution sounds like everybody else's, it's time to evolve it."

What you'll learn:

• Most businesses are stuck at Level 2 or 3 messaging and must evolve to Level 4–5 to stand out in saturated markets.
• Deep precision around your dream client's struggles and beliefs is the foundation of powerful positioning.
• Every strong brand needs a clear villain to frame the problem and amplify contrast.
• If your "unique mechanism" sounds like everyone else's, your market will assume they've already tried it.
• Level 5 positioning introduces a future-based cause that people want to belong to—not just a result they want to buy.
• Demand is created through perception control, supported by a content ecosystem and consistent conversion campaigns—not by posting and hoping.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

If you think ads "don't work," this episode will challenge everything you believe about client acquisition. In this conversation, Jason sits down with Will Nelson, founder of Fit Pro CEO, to break down why most coaches fail with ads, not because of strategy, but because of mindset, impatience, and poor data interpretation. Will shares how he went from being anti-ads to building a profitable, scalable business by treating ads like a math equation, leveraging local markets, and focusing on message clarity over hacks, templates, or virality—especially in a rapidly changing, AI-driven ad landscape.

"Anybody could take my ad, copy, paste it and run the same thing. The person that's going to win is a person that either is using their own story or their script is enough that it feels like they're talking to them."

Main Insights from This Episode:

• Ads don't fail—most people quit before the data has time to work.
• Profitable ads are a math equation, not a gamble driven by emotion.
• Local ads are an underrated, high-converting entry point for coaches.
• Cheap leads are often low-quality leads that hurt conversions.
• The real leverage is ad messaging that speaks directly to lived client pain.
• Long-term winners test many creatives, not one "perfect" ad.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

What if burnout isn't caused by doing too much, but by constantly leaking your energy in ways you don't even notice? In this episode of School of Impact, Jason sits down with energy expert and entrepreneur Spencer Jones to unpack the concept of energy sovereignty, it's about learning how to protect, restore, and intentionally direct your energy so you can thrive without burning out. This conversation blends mindset, nervous-system regulation, play, and personal responsibility into a powerful framework for living and leading at your highest level.

"Have fun. There's more fulfillment for me. The impact is greater when you are having fun. When you're doing that, people resonate with it more. It doesn't feel forced, uneasy, it's just it's natural, and something happens."- Spencer Jones

Hear more about:

• Burnout is often about being drained, not overworked: Many people feel exhausted because their energy is leaking through misalignment, toxic beliefs, or unhealthy environments and not because they're doing too much.
• Internal belief systems are the biggest energy vampires: Self-judgment, the need to prove worth, and guilt around rest drain more energy than external people or circumstances.
• Energy sovereignty starts with repairing leaks before adding more habits: Meditation, exercise, or motivation won't stick if underlying energy leaks aren't addressed first.
• Alignment determines whether energy fuels or depletes you: Even "good" opportunities can be draining if they're not aligned with your values, nervous system, and authentic self.
• Small shifts create sustainable energy gains: Tools like breathwork and quick "energy audits" help raise your energy incrementally without overwhelm.
• Play, fun, and authenticity are performance multipliers: When people operate in flow, doing what feels natural and joyful, impact, creativity, and fulfillment increase dramatically.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder.

"The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where they are, even though I know the journey has more." - Chase Tolleson

Insights you'll gain from this episode:

• Authenticity isn't "just be yourself"—it's knowing who you are beneath unexamined stories and beliefs.
• Most income ceilings are created by unresolved identity, nervous system safety, and subconscious patterns.
• Coaches often build businesses they think they should want, then feel trapped by them.
• Marketing works best when it speaks to the client's current pain, not the coach's advanced knowledge.
• Developing a strong offer often requires an "ego death" and letting go of impressing peers.
• People don't buy methods—they buy clarity, safety, and outcomes.
• Breath, language, and story work directly impact confidence, creativity, and financial expansion.
• Sustainable success comes from becoming the person who can hold the next level, not just reaching it.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence.

"As soon as you get laser-focused on solving one big problem for one type of client and showing that you have a unique system and strategy that gets them the result, that's where you start hitting some home runs, folks."

Key takeaways:

• Systems Scale Businesses — Large gym chains succeed because of solid systems; online coaches must adopt the same mindset and tools.
• A CRM Is Essential — Tracking leads, notes, follow-ups, and nurture sequences through a CRM ensures no potential client slips through the cracks.
• Email Nurture Builds Trust & Omnipresence — A strong email list allows you to deliver value, direct people to your content, and stay top-of-mind when they're ready to buy.
• A Focused Niche Wins — Trying to "help everyone" repels everyone; define one problem for one person and speak directly to them.
• A Unique Mechanism Differentiates You — Without a distinct method or framework, clients compare you on price; a unique process positions you as the premium solution.
• Mentorship Fast-Tracks Growth — Investing in coaching removes years of trial-and-error and accelerates results.
• Your Warm List Is Gold — Past and current clients, plus an email list, make launches easier and more profitable than relying solely on social media.
• Personal Storytelling Creates Connection — Tobias's journey—from childhood challenges to corporate fitness success to coaching—shows how authenticity builds credibility.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life.

"You don't get what you want. You get who you are. The only way we could become a better version of ourselves, especially in terms of business, is by learning and developing and building better skills."

Gain insights:

• Mindset is the #1 bottleneck: Your beliefs shape your thoughts, actions, and results—identifying and shifting limiting beliefs is essential for growth.
• Everyone online is "selling" something: Always consider the underlying motive behind advice so you can focus on universal principles, not biased strategies.
• Systems determine your ceiling: You rise and fall to the level of your systems—especially in lead generation, nurturing, sales, delivery, and retention.
• Habits reinforce or sabotage success: Upgrading your habits and removing unhelpful ones directly impacts consistency and output.
• Skill development multiplies results: Improving skills like copywriting, communication, storytelling, sales, coaching, and leadership significantly boosts performance.
• Self-improvement must be ongoing: Even if you're "good enough," you stagnate without consistently upgrading your skills, systems, and beliefs.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales.

"None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to your ideal client."

Key Insights:

• Information is commoditized — generic, AI-sounding content blends into the noise and repels quality leads.
• Non-linear funnels outperform old-school funnels by inviting people into your world instead of forcing them down a rigid path.
• Specific messaging converts — speaking in the exact language your ideal client uses builds instant resonance and trust.
• Stories sell better than tips because they create emotional connection and bridge people into your offer.
• Demand-trigger content channels existing desire instead of trying to create it from scratch.
• A content ecosystem (social, email, long-form) nurtures leads over time and turns attention into consistent conversions.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn't crush you but elevates you. It's a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts.

"If you're currently in fear or you're currently beating yourself up, how can you flip the script? And it's not about positive thinking, but it's just about neutralizing your thinking, neutralizing the emotions, shifting your own kind of belief and reframing how you think"

Key takeaways:

• Failure is inevitable—but so is success: How you mentally reframe setbacks determines whether you move forward or stay stuck in self-doubt.

• Reframing is the first pillar of the mental game: Tony Robbins' State → Story → Strategy framework helps neutralize emotions and shift beliefs when pressure hits.

• Skill-building in the dark is what makes you great: Confidence comes from practicing when no one is watching—developing speaking, selling, leadership, and fulfillment skills.

• Chasing new tactics is a distraction from real mastery: Funnels, ads, and tools don't matter unless you've built the underlying skills that actually make them work.

• Visualization is a powerful training tool: Mentally rehearsing "money-making moves" (calls, webinars, sales, delegation) primes your subconscious for better performance.

• Your self-image sets your ceiling: You act and perform based on what you believe about yourself—so upgrading your inner identity is non-negotiable.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, you'll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from over 13 years of experience, the speaker breaks down how tonality, body language, authentic character, storytelling, and visual congruence can instantly elevate your content, deepen connection, and boost conversions, even if you don't change a single word of your script.

"Stories are your cheat code. They bypass logic and go straight to the emotions. And a really simple story structure is hook, struggle, turning point, resolution, lesson."

Must-Know Nuggets:

• Words are only 7% of communication, while tonality and body language make up the powerful 93% that actually drives conversions.

• Authentic character beats perfection — sharing flaws, stories, and real moments builds deeper trust and relatability.

• Your visual environment communicates authority before you even speak; congruent backgrounds and props shape how your audience perceives you.

• Tonality is a hidden persuasion lever, where certainty, pacing, volume, pauses, and inflection keep listeners engaged and persuaded.

• Storytelling multiplies retention, turning lessons into emotional experiences that bypass logic and create lasting impact.

• Invisible elements amplify strategy, making scripts and content frameworks far more effective when delivery, visuals, and presence align.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland