This episode explores why most coaching challenges stem from authenticity and nervous-system patterns, not business strategy. Jason and Chase Tolleson explore how unseen stories, identity wounds, and vibrational alignment shape marketing, offers, income ceilings, and client attraction far more than tactics ever will, revealing why true business growth starts with self-awareness, story work, and embodied authenticity rather than hustling harder.

"The mark of a professional coach is to be able to set their ego aside, to kill it and say, okay, I'm going to communicate to my clients where they are, even though I know the journey has more." - Chase Tolleson

Insights you'll gain from this episode:

• Authenticity isn't "just be yourself"—it's knowing who you are beneath unexamined stories and beliefs.
• Most income ceilings are created by unresolved identity, nervous system safety, and subconscious patterns.
• Coaches often build businesses they think they should want, then feel trapped by them.
• Marketing works best when it speaks to the client's current pain, not the coach's advanced knowledge.
• Developing a strong offer often requires an "ego death" and letting go of impressing peers.
• People don't buy methods—they buy clarity, safety, and outcomes.
• Breath, language, and story work directly impact confidence, creativity, and financial expansion.
• Sustainable success comes from becoming the person who can hold the next level, not just reaching it.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this power-packed episode, Jason and Tobias dive deep into the systems, structures, and strategic thinking that truly scale a fitness business, from CRM mastery and automated nurture sequences to niching down, crafting a unique mechanism, and building long-term client trust. Their conversation blends real industry experience with actionable guidance, reminding listeners that success comes from investing in yourself, implementing proven systems, and solving one clear problem for one specific audience with excellence.

"As soon as you get laser-focused on solving one big problem for one type of client and showing that you have a unique system and strategy that gets them the result, that's where you start hitting some home runs, folks."

Key takeaways:

• Systems Scale Businesses — Large gym chains succeed because of solid systems; online coaches must adopt the same mindset and tools.
• A CRM Is Essential — Tracking leads, notes, follow-ups, and nurture sequences through a CRM ensures no potential client slips through the cracks.
• Email Nurture Builds Trust & Omnipresence — A strong email list allows you to deliver value, direct people to your content, and stay top-of-mind when they're ready to buy.
• A Focused Niche Wins — Trying to "help everyone" repels everyone; define one problem for one person and speak directly to them.
• A Unique Mechanism Differentiates You — Without a distinct method or framework, clients compare you on price; a unique process positions you as the premium solution.
• Mentorship Fast-Tracks Growth — Investing in coaching removes years of trial-and-error and accelerates results.
• Your Warm List Is Gold — Past and current clients, plus an email list, make launches easier and more profitable than relying solely on social media.
• Personal Storytelling Creates Connection — Tobias's journey—from childhood challenges to corporate fitness success to coaching—shows how authenticity builds credibility.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

This episode breaks down the three core levers that drive inevitable business growth, these are your mindset, your systems, and your skill sets, revealing how each one affects your ability to attract clients, increase revenue, and scale sustainably. Through practical examples and honest insights, the speaker shows how limiting beliefs, broken processes, and underdeveloped skills often become hidden bottlenecks, and how upgrading these areas can unlock your next level in business and life.

"You don't get what you want. You get who you are. The only way we could become a better version of ourselves, especially in terms of business, is by learning and developing and building better skills."

Gain insights:

• Mindset is the #1 bottleneck: Your beliefs shape your thoughts, actions, and results—identifying and shifting limiting beliefs is essential for growth.
• Everyone online is "selling" something: Always consider the underlying motive behind advice so you can focus on universal principles, not biased strategies.
• Systems determine your ceiling: You rise and fall to the level of your systems—especially in lead generation, nurturing, sales, delivery, and retention.
• Habits reinforce or sabotage success: Upgrading your habits and removing unhelpful ones directly impacts consistency and output.
• Skill development multiplies results: Improving skills like copywriting, communication, storytelling, sales, coaching, and leadership significantly boosts performance.
• Self-improvement must be ongoing: Even if you're "good enough," you stagnate without consistently upgrading your skills, systems, and beliefs.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Most business owners are posting nonstop yet struggling to turn attention into real revenue. This episode breaks down why traditional funnels no longer work and reveals a simpler, non-linear way to monetize social media by using authentic messaging, demand-trigger content, and belief-shifting conversion events that attract higher-quality leads and drive consistent sales.

"None of the other stuff matters with social media, with running ads, with any of that stuff, if your messaging is off. So you want to make sure that you're speaking in specifics, making it really tangible to your ideal client."

Key Insights:

• Information is commoditized — generic, AI-sounding content blends into the noise and repels quality leads.
• Non-linear funnels outperform old-school funnels by inviting people into your world instead of forcing them down a rigid path.
• Specific messaging converts — speaking in the exact language your ideal client uses builds instant resonance and trust.
• Stories sell better than tips because they create emotional connection and bridge people into your offer.
• Demand-trigger content channels existing desire instead of trying to create it from scratch.
• A content ecosystem (social, email, long-form) nurtures leads over time and turns attention into consistent conversions.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, the speaker reveals why most entrepreneurs lose the game long before strategy even matters, arguing that business—like athletics—is ultimately won in the mind. Through stories, frameworks, and hard-earned lessons, he breaks down the mental game of reframing failure, building unseen skills in the dark, visualizing success, and strengthening self-image so that pressure doesn't crush you but elevates you. It's a powerful reminder that setbacks are inevitable, but so is success—if you train your mind to rise when it counts.

"If you're currently in fear or you're currently beating yourself up, how can you flip the script? And it's not about positive thinking, but it's just about neutralizing your thinking, neutralizing the emotions, shifting your own kind of belief and reframing how you think"

Key takeaways:

• Failure is inevitable—but so is success: How you mentally reframe setbacks determines whether you move forward or stay stuck in self-doubt.

• Reframing is the first pillar of the mental game: Tony Robbins' State → Story → Strategy framework helps neutralize emotions and shift beliefs when pressure hits.

• Skill-building in the dark is what makes you great: Confidence comes from practicing when no one is watching—developing speaking, selling, leadership, and fulfillment skills.

• Chasing new tactics is a distraction from real mastery: Funnels, ads, and tools don't matter unless you've built the underlying skills that actually make them work.

• Visualization is a powerful training tool: Mentally rehearsing "money-making moves" (calls, webinars, sales, delegation) primes your subconscious for better performance.

• Your self-image sets your ceiling: You act and perform based on what you believe about yourself—so upgrading your inner identity is non-negotiable.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In this episode, you'll discover the five invisible elements that truly drive client attraction, the 93% of communication most coaches ignore. Drawing from over 13 years of experience, the speaker breaks down how tonality, body language, authentic character, storytelling, and visual congruence can instantly elevate your content, deepen connection, and boost conversions, even if you don't change a single word of your script.

"Stories are your cheat code. They bypass logic and go straight to the emotions. And a really simple story structure is hook, struggle, turning point, resolution, lesson."

Must-Know Nuggets:

• Words are only 7% of communication, while tonality and body language make up the powerful 93% that actually drives conversions.

• Authentic character beats perfection — sharing flaws, stories, and real moments builds deeper trust and relatability.

• Your visual environment communicates authority before you even speak; congruent backgrounds and props shape how your audience perceives you.

• Tonality is a hidden persuasion lever, where certainty, pacing, volume, pauses, and inflection keep listeners engaged and persuaded.

• Storytelling multiplies retention, turning lessons into emotional experiences that bypass logic and create lasting impact.

• Invisible elements amplify strategy, making scripts and content frameworks far more effective when delivery, visuals, and presence align.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

If your marketing feels loud but ineffective, this episode reveals the four essential sales you must make long before a prospect ever gets on a call—because in a world where information is a commodity and attention is cheap, only strategic messaging cuts through the noise. Inside, the speaker breaks down how to reshape your audience's beliefs, sell them a powerful new identity, present a standout unique solution, and use story-driven social proof that rebuilds trust in a skeptical market. By mastering these four elements, you'll transform scattered content into strategic communication that attracts more qualified leads, increases booked sales calls, and positions you as the go-to authority in your niche.

"If you are not changing the way they think, if you're not helping to plant new beliefs or seeds of thought inside their minds, they're not going to take action."

Key Takeaways for listeners:

• Shifting beliefs is the foundation of effective marketing — if your audience's current beliefs block them from taking action, no amount of content will convert.
• People buy identities, not just solutions — selling the future version of who they want to become drives stronger motivation than selling features.
• A unique mechanism or methodology is essential for standing out — naming and framing your approach makes your solution feel new, different, and worth paying attention to.
• Story-driven social proof is more powerful than screenshots — walking listeners through the journey, not just results, builds trust and relatability.
• Clear messaging outperforms more content — the right words, delivered the right way, across any platform, create consistent demand and inbound leads.
• When these four sales stack together, conversions rise naturally — prospects start believing change is possible, see themselves in your vision, trust your method, and see proof that it works.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

In a world flooded with low-quality AI content, this episode delivers a powerful truth: AI will not replace you, but someone who knows how to blend authentic story, message, and originality with AI absolutely can. Jason breaks down the major shifts shaping 2024 and 2025, from the rise of performance longevity and biohacking in health, to AI-driven storytelling and distribution in wealth, to the growing need for real community in happiness. This episode offers a practical roadmap to stand out in a crowded digital landscape while staying rooted in authenticity.

"If you know how to control the message and the distribution using AI as a tool, and you can merge your story, your brand message, into the AI tools I'm telling you, you are going to dominate for the foreseeable future."

Key highlights:

• AI will not replace coaches and service providers, but those who combine their authentic message with AI will outperform those who rely on AI alone.
• Authenticity is becoming the new currency, surpassing attention as the most valuable driver of connection and conversion in marketing.
• Market sophistication is rising quickly, and businesses that fail to evolve their messaging and positioning will get lost in a sea of lookalike content.
• Health and wellness trends are shifting toward performance and longevity, with growing interest in peptides, wearables, recovery tech, and biohacking.
• Community and connection are emerging as major "booms" because people crave belonging, which increases retention, results, and business profitability.
• A unique brand message and big idea are essential, since generic messaging and AI-written content make brands feel commoditized and interchangeable.
• The GPT Sandwich method (10-80-10) helps creators maintain their true voice, where AI supports brainstorming, drafting, and refining, but the creator's unique tone, depth, and story remain at the center.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

This episode breaks down the two principles that let any coach or creator convert from any medium: clear, specific messaging and a simple, strategic conversion system. Drawing from a decade of experience, Jason shows why jargon kills trust, how a focused content ecosystem drives predictable clients, and how his messaging framework like identifying struggles, naming the villain, offering a unique solution, and outlining a believable transformation, makes your message land and your content convert.

"Great messaging combined with a great conversion system is what allows you to convert from any piece of content."

What this episode offers:

• Clear, specific messaging is the foundation of all high-converting content across any medium.
• A defined conversion mechanism is essential; posting alone no longer drives predictable results.
• Focusing on one top-of-funnel platform prevents dilution and improves lead quality.
• Four content types—connection, influence, authority, and conversion—create trust and consistent engagement.
• Email and long-form content deepen relationships and increase conversions through repeated touchpoints.
• A strong messaging framework—struggles, villain, belief shift, unique solution, and clear journey—makes your offer compelling and believable.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland

Want to become a go-to name in your niche without chasing likes or followers? In this episode, Jason reveals a seven-step formula for turning yourself into a micro celebrity—someone who attracts perfect-fit clients by building real trust and authority within a small, loyal community. It's not about vanity metrics or viral fame; it's about nailing your message, showing up consistently, telling relatable stories, and leveraging other people's platforms to build credibility. With the right strategy and consistency, you can grow your influence, monetize your expertise, and create a thriving business fueled by true fans—not fleeting attention.

"Don't think you need to have a freaking crazy story—your most ordinary stories are the most extraordinary because they relate with people."

What you'll learn from this episode:

• Becoming a micro celebrity means getting the right attention from a small, loyal audience—not chasing vanity metrics.
• Nail your core message by clearly articulating your audience's problems and offering a unique solution.
• Show up consistently and publicly through both short-form and long-form content to build visibility and trust.
• Focus on tribe building—create community, use shared language, and engage deeply with your audience.
• Use storytelling and relatability to connect emotionally and stand out from generic information online.
• Leverage other people's platforms (podcasts, media, collaborations) to expand reach and establish authority.

Connect with Jason Meland:

Email: [email protected]

Website: https://www.growmyvisibility.com/

Instagram: @coachjasonmeland

Facebook: Jason Meland - In Demand Coach

LinkedIn: Jason Meland