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263. The Big Lie About Engagement (And What Actually Makes You Money)
Are you chasing likes, comments, and followers, thinking they’re the key to making money online? Think again. In this episode, we're exposing the big lie about content engagement and breaking down what really leads to success on the internet. After a troll called me out for my low engagement, I realized something crucial—despite having a relatively small audience, I’ve made over a million dollars, and many of my most successful clients have done the same without huge followings. The truth is, it's not about vanity metrics; it's about building a tribe of buyers who trust you, value your expertise, and are ready to invest. We'll dive into the power of 1,000 true fans, why messaging and content strategy matter more than flashy numbers, and how to nurture your audience effectively for long-term success. If you’re tired of playing the social media numbers game and want to build a profitable business, you won’t want to miss this one. Listen in!
“When you have the right messaging, when you have the right content, when you have the right nurture process, it becomes a really, really easy, or it's just the easier to be able to build a very successful and profitable business that's impacting a lot of lives, with not a big audience and with not tons of engagement, because we're here to create a tribe of buyers, to create this 1000 true fans. And so if you grasp this concept, you could definitely do very, very well and not get caught up into the social media, kind of like Insta famous, kind of world that people are in.”
What you’ll learn:
-
Engagement ≠ Revenue – High likes and comments don’t necessarily translate to income. What matters is having an audience that trusts and buys from you.
-
1,000 True Fans Concept – You don’t need millions of followers; just a small, loyal group of buyers can create a highly profitable business.
-
Messaging Over Metrics – Your content should focus on attracting the right people with the right message, not just boosting vanity metrics.
-
Audience Nurturing is Key – Building relationships and trust with your audience is more valuable than chasing viral moments.
-
Long-Term Strategy Wins – Sustainable business success comes from consistent, strategic content and a clear value proposition, not just social media hype.
Connect with Jason Meland:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland
View all episodes
By Jason Meland
5
1414 ratings
Are you chasing likes, comments, and followers, thinking they’re the key to making money online? Think again. In this episode, we're exposing the big lie about content engagement and breaking down what really leads to success on the internet. After a troll called me out for my low engagement, I realized something crucial—despite having a relatively small audience, I’ve made over a million dollars, and many of my most successful clients have done the same without huge followings. The truth is, it's not about vanity metrics; it's about building a tribe of buyers who trust you, value your expertise, and are ready to invest. We'll dive into the power of 1,000 true fans, why messaging and content strategy matter more than flashy numbers, and how to nurture your audience effectively for long-term success. If you’re tired of playing the social media numbers game and want to build a profitable business, you won’t want to miss this one. Listen in!
“When you have the right messaging, when you have the right content, when you have the right nurture process, it becomes a really, really easy, or it's just the easier to be able to build a very successful and profitable business that's impacting a lot of lives, with not a big audience and with not tons of engagement, because we're here to create a tribe of buyers, to create this 1000 true fans. And so if you grasp this concept, you could definitely do very, very well and not get caught up into the social media, kind of like Insta famous, kind of world that people are in.”
What you’ll learn:
-
Engagement ≠ Revenue – High likes and comments don’t necessarily translate to income. What matters is having an audience that trusts and buys from you.
-
1,000 True Fans Concept – You don’t need millions of followers; just a small, loyal group of buyers can create a highly profitable business.
-
Messaging Over Metrics – Your content should focus on attracting the right people with the right message, not just boosting vanity metrics.
-
Audience Nurturing is Key – Building relationships and trust with your audience is more valuable than chasing viral moments.
-
Long-Term Strategy Wins – Sustainable business success comes from consistent, strategic content and a clear value proposition, not just social media hype.
Connect with Jason Meland:
Email: [email protected]
Website: https://www.growmyvisibility.com/
Instagram: @coachjasonmeland
Facebook: Jason Meland - In Demand Coach
LinkedIn: Jason Meland