Talent acquisition and retention is a hot topic today, especially for local, brick and mortar businesses like coworking spaces.

Even small companies need to think big about how to attract great talent. Hope is not a strategy (the name of one of my favorite sales books). We need to be intentional about how we are going to position ourselves as employers, and how we’re going to message about what it’s really like to work with us so that we have a better shot at finding and keeping a strong fit for our team.

Bryan Adams, CEO of Ph.Creative, shares his perspective on creating an Employer Value Proposition (EVP), and misconceptions and common pitfalls of conventional employer branding strategy.

 

Everything Coworking Featured Resources:

Masterclass: 3 Behind-the-Scenes Secrets to Opening a Coworking Space

Community Manager University

Creative Coworking Partnerships: How to negotiate and structure management agreements from the landlord and operator perspective

Resources Mentioned in this Podcast:

Bryan on LinkedIn

Bryan’s website PH.creative

Bryan’s Book: Give and Get: Employer Branding

Virtual Office training program

 

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