Enrollment is declining but it’s low everywhere. How many of us hear this on campus as a common answer to when someone does the worst thing they could ever do in a meeting “discuss the numbers”.  Yes, enrollment is low, but we have answer…. We are going to be launching new programs. Enrollment is low and launching new programs seem to go hand in hand in higher education as a fix or a portion of the band aid to address the decline of enrollment at many small private and public universities.

Show Resources

https://hechingerreport.org/panicked-universities-in-search-of-students-are-adding-thousands-of-new-majors/

https://www.schneiderpr.com/blog/higher-ed-new-degree-program-marketing-checklist/

https://www.ats.edu/uploads/resources/publications-presentations/colloquy-online/seven-steps-to-take.pdf

https://www.redbrickresearch.com/2017/09/27/market-research-and-launching-new-university-courses/

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