Jessica Christiansen-Franks calls entrepreneurship f**king fun, and she's one of the rare founders who actually made it to an exit.
Only 2% of startups ever get acquired for enough to return capital to investors and be worth the trouble. This is the story of one that did.
In 2025, eight years after founding, Neighbourlytics had 20 buyers interested in acquiring the company. REA Group, a global proptech giant listed on the ASX, won. It was a fitting end to a journey that started ten years earlier, when Jess met Lucinda during her masters and ended up working for her in the non-profit Lucinda ran.
Their close working relationship, including Jess running the company while Lucinda was on maternity leave, led to the two of them accidentally founding a startup. They'd gone to pitch at what they thought was a grant competition. When they won $100k, they had to register a limited company to claim the award, and Neighbourlytics was born.
In this episode we cover:
🔹 How she accidentally founded a startup by entering the wrong competition
🔹 Why she killed $1.1M of revenue to force a pivot the board was scared of
🔹 How she ran the sale, and why you hire advisors even for a small deal
🔹 How she timed the exit to the AI shift that tripled the valuation
🔹 Why she turned down VC money that would have pushed her into advertising
Guest: Jessica Christiansen-Franks, now Managing Director at the Wade Institute of Entrepreneurship.
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