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24: 12 messaging essentials to create a brand that sells itself
Why aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.
Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.
💡 In This Episode, You'll Learn:
- Why even great businesses fall flat without a strong messaging strategy
- The 12 core elements of high-converting brand messaging
- How to clearly articulate your mission, one-liner, differentiators, and more
- The major difference between knowing your message and articulating it (this is the golden ticket, friend)
- Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
- How to turn your copy into a magnetic, must-read experience that grows your business with ease
This Episode is Perfect For You If:
- You know your business is good—but it’s not being seen or heard the way it should.
- You're DIYing your brand voice and keep getting stuck.
- You're rebranding, launching, scaling—or just so over being overlooked.
- You want brand messaging that grows your business, converts cold leads, and gets you noticed.
Check Out Ep 21: No-Shame Messaging Crash Course
Resources & Links:
Explore The Brief: https://www.mywritehandwoman.com/the-brief
Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf
https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf
Workbook: https://www.mywritehandwoman.com/the-workbook
Contact Me for The Brief: https://www.mywritehandwoman.com/contact
Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Join My Unicorn Messaging Membership: Join Here
View all episodes
By Lucy BedewiWhy aren’t you at your income goal yet? Why is that dream collab ghosting you? Why aren’t clients sliding into your DMs with their credit cards ready? Spoiler: It’s not your business—it’s your messaging.
Today we will unearth the not-so-sexy reason your business isn't scaling like it should be—and fix it. We're pulling back the curtain on the real reason your brand isn’t converting, connecting, or commanding attention like the unicorn you are. It’s time to talk messaging strategy.
💡 In This Episode, You'll Learn:
- Why even great businesses fall flat without a strong messaging strategy
- The 12 core elements of high-converting brand messaging
- How to clearly articulate your mission, one-liner, differentiators, and more
- The major difference between knowing your message and articulating it (this is the golden ticket, friend)
- Why your Instagram bio might be sabotaging your business (yep, it’s that deep)
- How to turn your copy into a magnetic, must-read experience that grows your business with ease
This Episode is Perfect For You If:
- You know your business is good—but it’s not being seen or heard the way it should.
- You're DIYing your brand voice and keep getting stuck.
- You're rebranding, launching, scaling—or just so over being overlooked.
- You want brand messaging that grows your business, converts cold leads, and gets you noticed.
Check Out Ep 21: No-Shame Messaging Crash Course
Resources & Links:
Explore The Brief: https://www.mywritehandwoman.com/the-brief
Examples: https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/6731e5ba6a242b0c2012cd23/1731323329905/The+Brief+-++Slink+Through+Strength+%281%29.pdf
https://static1.squarespace.com/static/5ef52a179ef3402a74df6aca/t/67c06b3b27057e409bd8bb7d/1740663617125/The+Brief+-+Whale+Hello.pdf
Workbook: https://www.mywritehandwoman.com/the-workbook
Contact Me for The Brief: https://www.mywritehandwoman.com/contact
Want to become the unicorn in your industry? DM me on Instagram @mywritehandwoman and snag your spot in Unicorn Messaging. First four get a free 1:1 with her!
This was produced by Your Girl Media
Follow us @yourgirlmedia
Feeling the pull to have more of me in your world?
DM me on Instagram: @mywritehandwoman
Work on Your Messaging or Copy with Me: The Website
Find Your Brand Messaging Superpower: Take the Quiz
Book a Messaging Intensive: Book with Me
Join My Unicorn Messaging Membership: Join Here