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Note about the cost of my boosted post in episode: 

I was going to spend a total of $20 for 4 days- $5 a day, and the total fees and taxes and googley gah-gah that was added was $8. My total was going to be $28 for $20 worth of an ad. 

Nope. Why not use all $28? This would require ads manager.

Summary

In this episode of Facebook Ads Quick Tips, Stacy Covitz discusses the nuances of boosting posts on social media platforms. She shares her personal experience with boosting a post, highlighting the potential pitfalls and misconceptions surrounding the practice. Covitz emphasizes the importance of understanding the true costs associated with boosting posts and encourages listeners to have realistic expectations about the outcomes. 

She advocates for using Ads Manager for more effective ad strategies and management.

Takeaways

• Boosting posts can be misleading and may not yield expected results.
• It's essential to understand the costs associated with boosting posts.
• Many people mistakenly believe boosting will lead to sales or clicks.
• Using Ads Manager can provide better control over ad spending.
• Expectations should be aligned with the actual outcomes of boosting posts.
• Boosting can increase visibility but not necessarily engagement or sales.
• Understanding the difference between boosting and creating ads is crucial.
• Fees can significantly increase the cost of a boosted post.
• Always evaluate the purpose behind boosting a post. 
  
  Chapters
  
  00:00 Understanding Post Boosting

This is a long gap in between chapters? 

07:52 The Real Cost of Boosting Posts

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