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#24 Alex Barrett: The Canadian Going After Corporate Health Care In the US
Jordan sits down with Alex Barrett, founder of Meroka, a company on a mission to rebuild independent medical care in the U.S. They are focused on helping independent medical practices stay independent by transitioning ownership to existing employees and building an entire tech stack to help them run the practices. No more private equity rollups or corporate burnout for physicians.
If you care about decentralization of our healthcare system and keeping local businesses in the hands of the community, this one’s for you. Enjoy.
Follow Jordan on X: https://x.com/jrwolfe
Links to Alex's Work:
- Meroka – https://meroka.com
- Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-barrett/
- Contact: [email protected]
Key Influences and Resources Mentioned:
- Physicians Advocacy Institute Report/Avelere Report on physician employment & consolidation - https://www.physiciansadvocacyinstitute.org/PAI-Research/PAI-Avalere-Study-on-Physician-Employment-Practice-Ownership-Trends-2019-2023
- Yoni Rechtman’s private practice investment thesis at Slow Ventures - https://99d.substack.com/p/our-private-practice-thesis
- Shopify as a model for decentralization - https://www.shopify.com/
Chapters:
00:00 Introduction
00:42 Consolidation Of The Healthcare Industry In The US
02:43 Who Actually Owns Medical Practices?
04:33 Dirty Secret Of Flat Reimbursement Rates
06:07 Different Ownership Models Of US Medical Practices
10:33 Administrative Burdens On Independent Practices
16:14 Transitioning Ownership In Medical Practices
23:41 Introducing Meroka
30:02 Meroka Vision And Business Model
31:45 What’s It Like To Work With Meroka
33:23 Private Equity In Healthcare
37:08 Funding And Liquidity For Independent Practices
39:03 Building A Technology Backbone For Independent Practices
45:00 US vs. Canadian Healthcare
46:50 Why Alex Is Doing This Work
49:36 Rapid Fire: Trends, Myths & Mentors
📢 Subscribe & Follow
📰 Join the Substack – https://goingdirect.substack.com
🎧 Listen on Spotify – https://spoti.fi/3SjDliK
📺 Subscribe to YouTube for more conversations on decentralizing the real economy - https://www.youtube.com/@goingdirect_
View all episodes
By Going DirectJordan sits down with Alex Barrett, founder of Meroka, a company on a mission to rebuild independent medical care in the U.S. They are focused on helping independent medical practices stay independent by transitioning ownership to existing employees and building an entire tech stack to help them run the practices. No more private equity rollups or corporate burnout for physicians.
If you care about decentralization of our healthcare system and keeping local businesses in the hands of the community, this one’s for you. Enjoy.
Follow Jordan on X: https://x.com/jrwolfe
Links to Alex's Work:
- Meroka – https://meroka.com
- Follow Alex on LinkedIn: https://www.linkedin.com/in/alex-barrett/
- Contact: [email protected]
Key Influences and Resources Mentioned:
- Physicians Advocacy Institute Report/Avelere Report on physician employment & consolidation - https://www.physiciansadvocacyinstitute.org/PAI-Research/PAI-Avalere-Study-on-Physician-Employment-Practice-Ownership-Trends-2019-2023
- Yoni Rechtman’s private practice investment thesis at Slow Ventures - https://99d.substack.com/p/our-private-practice-thesis
- Shopify as a model for decentralization - https://www.shopify.com/
Chapters:
00:00 Introduction
00:42 Consolidation Of The Healthcare Industry In The US
02:43 Who Actually Owns Medical Practices?
04:33 Dirty Secret Of Flat Reimbursement Rates
06:07 Different Ownership Models Of US Medical Practices
10:33 Administrative Burdens On Independent Practices
16:14 Transitioning Ownership In Medical Practices
23:41 Introducing Meroka
30:02 Meroka Vision And Business Model
31:45 What’s It Like To Work With Meroka
33:23 Private Equity In Healthcare
37:08 Funding And Liquidity For Independent Practices
39:03 Building A Technology Backbone For Independent Practices
45:00 US vs. Canadian Healthcare
46:50 Why Alex Is Doing This Work
49:36 Rapid Fire: Trends, Myths & Mentors
📢 Subscribe & Follow
📰 Join the Substack – https://goingdirect.substack.com
🎧 Listen on Spotify – https://spoti.fi/3SjDliK
📺 Subscribe to YouTube for more conversations on decentralizing the real economy - https://www.youtube.com/@goingdirect_