How should agencies and marketing teams think about attributing results back to traditional media like print or radio? Can you approach these the same way as digital channels? We talk about measurement strategy across a varied media mix as well as how to balance performance and brand marketing, and if there's really such thing as Top of Funnel or Bottom of Funnel advertising.

Looking for better insights around attribution and incrementality? Check out our Bi-Modal Attribution at MintMeasure.com