You know what we LOVE about challengers, underdogs and outliers? They rally that part of us that wants to create more and experience more! They fuel our desire to create the experience of more for everyone around us.

In this segment I chat with Lisa Genovese, President of BottomLine a boutique marketing and business services firm about challenger brands, edges and stepping back to evolve the business and creating more impact on the world around us.

If Lisa resonates with you and you are ready to take your business to the next level, reach out to her for a brainstorming session here

https://bit.ly/Bottomline_timetofight

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Explore more Light on Marketing:

www.lightonmarketing.ca

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https://lightonmarketing.substack.com