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In this episode, I sit down with Craig Francis, a master storyteller and creative mind who has helped brands connect with audiences on a human level. From launching a successful social media venture to leading brand strategy at Ultraview Archery, Craig’s journey is packed with lessons in creativity, business, and bold decision-making.

We dive into his big cross-country move from Montana to Georgia, his experience volunteering with Big Sky Bravery, and how he transitioned from content creation to shaping brand voices. Whether you're a creative, entrepreneur, or just love a great story, Craig’s insights will leave you inspired.

👋 Connect with Craig:

https://www.instagram.com/craigfranciscreative/

https://www.craigfranciscreative.com/

Big Sky Bravery:

https://www.bigskybravery.org/

0:00 - Intro

0:26 - Welcoming Craig Francis

2:00 - Anthony Knowing Craig

5:50 - Why Hunting?

14:58 - Is This The Right Timing?

33:14 - Assumptions: Hunting and Hunters

40:06 - Staying Dedicated to Sharpening the Craft

57:37 - From Product to Service

1:06:41 - Delivery Through Experience and Love

1:18:33 - Do’s and Don’ts of Branding

1:22:14 - Big Sky Bravery: Working with Special Operators

1:49:00 - Reach Out to Our Organization If You Can! Big Sky Foundation

1:59:17 - The "Kill Bad Dudes" Bracelet Story

2:06:26 - Message to the World

2:16:32 - Where to Connect with Craig

2:17:59 - Outro

Mentioned in this episode:

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