In this conversation, Cliff Simon, Chief Revenue Officer at Carabiner Group, shares insights on "revops-as-a-service" and the importance of understanding the customer buying journey. He emphasizes the need to work out processes manually before automating them and the value of documenting processes and concepts. 

The importance of people, consistency, and change management in scaling businesses is highlighted, as well as the considerations for choosing between HubSpot and Salesforce as CRM solutions.

The conversation also touches on the role of Pavilion in providing education and networking opportunities for revenue operations professionals. 

Find more at revopschampions.com