Want more digital marketing tips for writers, coaches, and course creators? Subscribe to our weekly newsletter: https://www.marketyourmessage.com/monday The episode focuses on the importance of shifting the focus away from oneself in order to effectively communicate one's message. The host shares a story from history about Abraham Lincoln and how he prepared for a speech at the Cooper Union in New York, which ultimately played a key role in his election as president. The host shares three lessons we can learn from Lincoln's example: 1) focus on the message, not oneself; 2) preparation is key; and 3) embrace one's unique self. The host then discusses how focusing on oneself can hinder confidence and how shifting the focus onto the message and the transformation of others can help build real confidence. The host encourages listeners to embrace their imperfect selves and to focus on serving others, rather than seeking validation or approval. The episode concludes with a reminder that the message matters and that it's important to keep the focus on that.