This is episode 24 of Full Funnel Growth, the new and reformatted podcast previously known as FinTech Growth. Today DC talks social proof and it's immense importance in modern marketing. DC also gives his thoughts on wisdom of the crowd, influencer marketing and testimonials. In the latter part of the show, market research, ad strategy, targeting and more are covered.

HIGHLIGHTS

"On the whole we are seeing the decline in traditional advertising, and if it doesn't have social proof attached to it it's probably going to get parked"

RESOURCES

www.stage3.com.au/post/the-essential-handbook-to-google-search-ads-2020-edition