Full Funnel Growth

This is episode 24 of Full Funnel Growth, the new and reformatted podcast previously known as FinTech Growth. Today DC talks social proof and it's immense importance in modern marketing. DC also gives his thoughts on wisdom of the crowd, influencer marketing and testimonials. In the latter part of the show, market research, ad strategy, targeting and more are covered.

HIGHLIGHTS

"On the whole we are seeing the decline in traditional advertising, and if it doesn't have social proof attached to it it's probably going to get parked"

RESOURCES

www.stage3.com.au/post/the-essential-handbook-to-google-search-ads-2020-edition

In this episode, DC visits the vault and revisits an episode of FinTech Growth where he spoke to Vincent Turner, founder and Chief Innovation Officer at Uno Home Loans.

In this episode of Full Funnel Growth, DC discusses 5 major frameworks to acquiring customers and pushing them through the full funnel. In particular, DC discusses the top, middle, and bottom of the funnel, AIDA (Awareness, Interest, Desire, Action), the Five Levels of Customer Awareness, Traffic Temperature, and Pirate Metrics.

After defining each framework, DC then explains how a combination of these various frameworks can then guide you towards effective and highly targeted marketing campaigns, each with different communication, goals, and offers at every level.

HIGHLIGHTS

01:27 Top, middle & bottom of funnel

06:55 AIDA (Awareness, Interest, Desire, Action)

11:37 The Five Levels of Customer Awareness & Traffic Temperature

14:01 Copywriting at different levels

16:26 Tracking Pirate Metrics

23:55 Planning your campaigns with the 5 frameworks

RESOURCES

Breakthrough Advertising by Eugene M. Schwartz

https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981

AIDA Funnel

https://en.wikipedia.org/wiki/AIDA_(marketing)

Pirate Metrics (AARRR)

https://stage3.com.au/post/yo-ho-ho-a-guide-to-pirate-metrics-aaarrr

In this episode of Full Funnel Growth, DC builds up on last week's show about marketing and communication in today's context. He starts specifically with what NOT to do and cites the example of Gerard Harvey and the massive social media backlash he got for appearing insensitive for capitalizing on the situation brought by COVID-19.

DC also shares, on the flip side, how to leverage new tools and programs from Facebook and LinkedIn to the benefit of your company. He cites the Facebook Small Business Grants Program and LinkedIn Newsletter as things to explore if your business is the right fit for these.

This is episode 20 of Full Funnel Growth, the new and reformatted podcast previously known as FinTech Growth. Today DC talks about the drastic shifts in marketing and communication in the current landscape, such as reduced ad spending, as well as the unique opportunity for brand awareness.

DC also shares the reasons behind the podcast's rebranding, such as refocusing to discuss full funnel marketing and the benefits of Pirate Metrics, which is also broken down into its individual components today: Awareness, Acquisition, Activation, Retention, Referral & Revenue (AAARRR).

This is the final episode of FFG (previously FinTech Growth) Podcast (well... for this season). Duncan Currie, who has been the host behind 18 wonderful shows in the past year, walks through his reasons for starting and now pausing the podcast, such as re-evaluating measures of success and seeking other voices.

But there is good news for the upcoming year. In 2020, there will be a fresh project that will feature a different format compared to FinTech Growth.

HIGHLIGHTS

00:44 Measuring success

03:54 Growth by accident vs design

05:24 Podcast plans for 2020

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RESOURCES

https://stage3.com.au

https//www.linkedin.com/in/duncan-currie

In this episode of FFG (previously FinTech Growth), Duncan Currie chats with May Lam, Chief Information Officer at Assembly Payment. Today they discuss May's in-depth background in banking and technology and her eventual entry to fintech with Assembly Payments.

May touches heavily on payments, how it is being disrupted today and how Assembly Payments is evolving to keep up with changing consumer demands. She also introduces the company's vision and how this influences product design, the partnerships they have made, and the evolution of the business moving forward.

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HIGHLIGHTS

(1:08) Introducing May Lam

(8:20) Banking & beginnings of Assembly Payments

(14:16) Company vision & evolving the business

(21:13) Approaching product design & development

(24:55) Partnerships with banks

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RESOURCES

https://assemblypayments.com/

In this episode of FFG (previously FinTech Growth), Duncan Currie chats with Dexter Cousins, Founder and Director of FinTech recruitment agency Tier One People. They talk about the company's approach to Design Hiring, the different stages of growth, and what you should be doing with your people at each stage.

Dexter also shares his insights on attracting and finding the best talent. He talks about common pitfalls with recruitment like "voodoo hiring," as well as actual tips to growing and scaling the businesses of his clients.

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HIGHLIGHTS

02:45 Industry insights

08:44 Growth strategies with HR

20:35 Scaling up

27:44 Recruiting & attracting top talent

39:59 Looking towards the future: FinTech 2.0

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RESOURCES

https://tieronepeople.com/

This episode of FFG (previously FinTech Growth) with Duncan Currie welcomes David Washbrook, Co-Founder of Look Who's Charging, an award-winning FinTech that simplifies the lives of consumers by identifying who has charged their card.

Duncan and David sit down to discuss the company's beginnings and growth, with a large part of it revolving around successfully proving their worth as a startup to the established banking industry. Also discussed is the recent acquisition by Experian and how this move has helped Look Who's Charging scale up and go international.

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‍HIGHLIGHTS

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00:46 David's background and genesis of Look Who's Charging

05:15 Developing ideas into concrete solutions

11:05 Establishing credibility as a startup

15:23 Taking the platform overseas and acquisition by Experian

21:54 Advice for other startups

24:16 Scaling up

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RESOURCES

https://lookwhoscharging.com.au/

In this episode of FFG (previously FinTech Growth), Duncan Currie sits down with Mereki Nieman, Co-Founder of Rensa Health, a health insurance startup formed in the first Australian cohort at global startup generator Antler.

Mereki shares her inspiring shift from a corporate employee to the co-founder of her own startup with the support of Antler. Mereki also walks through the Antler business process, from joining to securing funding for Rensa Health.

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HIGHLIGHTS

02:59 What is Antler?

07:53 10 week transformation of a startup co-founder

11:48 Rensa: company overview and the co-founding experience

18:58 Stages of funding

24:16 Key learning with Antler and Rensa

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RESOURCES

https://www.antler.co/

http://www.rensa.com.au/