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24. How Do I Build a Personal Brand as a Doctor? | Harbir Sian, OD
If people in your community described you, what would they say? She's an optometrist. He does eye exams. Or... something more indicative of a "brand"? For example, "She's the best doctor around for treating dry eye!"
How can you stand out in your community? In this episode, I ask Dr. Harbir Sian to apply what he's learned building a national brand to ODs wanting to enhance their brand on a local level. He shares what he calls his 3 Pillars of Branding.
What do YOU want to be known for in your community?
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By Steve Vargo
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22 ratings
If people in your community described you, what would they say? She's an optometrist. He does eye exams. Or... something more indicative of a "brand"? For example, "She's the best doctor around for treating dry eye!"
How can you stand out in your community? In this episode, I ask Dr. Harbir Sian to apply what he's learned building a national brand to ODs wanting to enhance their brand on a local level. He shares what he calls his 3 Pillars of Branding.
What do YOU want to be known for in your community?