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#24 How One Tiny Landing Page Tweak Nearly Tripled Our Client's Webinar Leads
Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?
Here's the thing most marketers get dead wrong.
They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.
But then they send all that traffic to a landing page that completely ignores what made people click in the first place.
It's like inviting someone to a barbecue and serving them sushi when they show up.
In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.
And before you think this was some complex funnel surgery that required a PhD in conversion optimization...
Nope.
The fix was so basic it almost felt like we were cheating.
You'll discover:
- The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)
- Why our client's "decent" landing page was actually sabotaging his best-performing ads
- The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7X
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.
With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
Download Terence's book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com
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By Terence TamEver wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?
Here's the thing most marketers get dead wrong.
They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.
But then they send all that traffic to a landing page that completely ignores what made people click in the first place.
It's like inviting someone to a barbecue and serving them sushi when they show up.
In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.
And before you think this was some complex funnel surgery that required a PhD in conversion optimization...
Nope.
The fix was so basic it almost felt like we were cheating.
You'll discover:
- The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)
- Why our client's "decent" landing page was actually sabotaging his best-performing ads
- The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7X
This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.
With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!
Download Terence's book, Lead Surge for free here: www.leadsurgebook.com
Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com