How To Print Money: Strategic Marketing for High Growth Businesses

We ran the same ads in the same client account twice, and the only thing we changed was telling Meta who should see them.

The first time, we set up interest targeting. The second time, we gave Meta no targeting at all and let it decide for itself.

You’d think that would make things worse...

But the cost per lead dropped by about 30%, because Meta’s AI now reads what your ad says and works out who to show it to. That means your copy and your images end up doing the targeting for you.

In this episode, Terence walks you through the whole strategy we use to fill our clients’ webinars with buyers rather than just signups, using real ad accounts and real ads.

In this episode, you’ll learn:

• Why BROAD TARGETING beat interest targeting in a live client account
• Why we send cold traffic straight to the webinar, and the 3 numbers to check before you spend more
• How to scale your ad spend
• How BLITZVERTISING works
• How to turn a winning image ad into a video ad

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Some months, your webinar does great. Other months, it flops.

And you have no idea why...

Here are the mistakes we see all the time: 1) a new topic every month 2) new slides 3) new angle.

When it flops, you can’t tell which one went wrong.

The clients getting steady results do the OPPOSITE. They run the SAME webinar week after week, month after month. One of our clients has run the same webinar for over 8 years.

What changes is who sees it. New people, brought in with ads.

In this episode, you’ll learn:

• Why changing your webinar topic every month makes it impossible to find out what’s working
• How to choose which webinar to keep
• How to keep the same webinar feeling fresh
• Where to look when attendance, drop-off, the pitch or sales are low, so you know what to fix
• The 10-80-10 RULE

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Think about why you started doing sales calls in the first place...

Someone sees your ad and lands on your page. They don’t know if they can trust you yet.

So they get on a call with you, and ask whether you can deliver what you promised.

That call was there to build trust.

Now think about what a 60 to 90 minute webinar does. You teach, tell your story, show results and answer questions live. All in front of hundreds of people at the same time.

So for a lot of offers, the webinar can now do that trust-building job, and people buy straight from the sales page without ever speaking to you.

Does that mean you should ditch the call?

Not always. In this episode, Terence shows you how to tell the difference.

In this episode, you’ll learn:

• Why your webinar can do the trust-building job a sales call used to do, and when you should keep the call anyway
• Why PROFIT PER ATTENDEE is a better number than close rate when you compare webinars and calls
• The one thing your webinar has to do first
• How to pitch without a calendar link, and handle objections before they build
• What to do about the 80% who don’t buy

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Running a webinar on cold traffic means you pay for every single person in that room.

Every one of them.

So if you run one live session and hope it pays for itself, it’s easy to lose money.

And plenty of people do, then decide webinars just aren’t for them.

But the money isn’t in the live session itself. It’s in what happens around it….

Such as: getting more people to show up and following up with the ones who didn’t.

That’s how one of our clients’ encore webinars OUTSOLD his main event.

Yes, the replay, mostly for the people who didn’t show up the first time, made more than the live one.

In this episode, you’ll learn:

• Why SHOW-UP RATE is the highest leverage step on cold traffic (moving it from 20% to 30% cuts your cost per attendee by a third)
• The 5 levers we use to get more registrants into the room, starting with 3 simple texts that took one client from 11% to 19%
• Why the no-shows are the group most agencies write off, and how to follow up with them
• How to find your IDEAL CUSTOMER by looking at your best buyers, so you don’t pay for cheap leads who never invest
• Why you don’t need an audience to run a webinar, and how running one regularly builds a list over time

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the biggest leak in your enrolment funnel has nothing to do with getting new leads, but with parents who loved what they saw and then just… drifted off?

Most tuition centre owners assume a quiet month means marketing isn't bringing in enough people. But more often than not, plenty of interested parents are just sitting in a holding pattern between "definitely" and "someday," simply because nothing is asking them to decide today.

In this episode, Terence Tam shares how to set up an honest enrolment deadline that gets undecided parents moving without resorting to fake countdown timers or pushy sales tricks that burn trust.

Here's what you'll learn:

• Why warm leads freeze in the middle of your funnel (and how life getting in the way turns "someday" into "never")
• The 3 types of genuine enrolment deadlines
• The "Boy Who Cried Last Chance" trap
• How to weave your deadline across email sequences, direct WhatsApp/SMS, and live presentations so it actually gets seen
• Where the deadline sits in the bigger picture to close the loop on undecided prospects

📖 Read the "3 Winning Tuition Centre Enrolment Deadline Tips" Article: https://www.radical-marketing.com/tuition-centre-enrolment-deadline/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the biggest revenue leak in your tuition centre is sitting untouched in a spreadsheet right now?

Most business owners focus entirely on the parents who actually show up to their webinars, treating everyone else as a total write-off.

The real problem? A parent who missed your live event isn't a dead lead. They are simply a warm prospect who got pulled away by real life on a Tuesday night.

In this episode, Terence Tam breaks down the exact tuition centre no-show recovery system that turns missed registrations and quiet leads into enrolled students, revealing how to stop letting ad spend evaporate into thin air.

Here's what you'll learn:

• Why treating webinar no-shows like dead leads is costing you up to 70% of your potential enrolments
• The critical flaw in relying only on 60-minute replay links (and why a 15-minute executive summary converts better)
• Behavioral segmentation for webinar leads: How to tailor your follow-ups based on actual parent engagement
• What a multi-week, multi-channel parent lead nurture sequence looks like across email, SMS, and WhatsApp
• How to apply this exact same framework to re-engaging cold leads that have been sitting in your database for months

(Note: While this episode focuses on tuition centres, this exact no-show recovery system works for ALL businesses running webinars!)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if cheap leads are actually hurting your tuition centre’s bottom line?

Most owners focus on getting their cost-per-lead as low as possible, assuming enrolments will naturally follow.

The real problem? A parent’s phone number on a spreadsheet isn't the same as a paying student.

In this episode, Terence Tam breaks down the exact 60-minute webinar engine behind one tuition centre owner's 177% growth, revealing how to replace manual selling and seasonal "feast or famine" cycles with a predictable monthly enrolment engine.

Here's what you'll learn:

• Why chasing cheap leads traps tuition centres in an unqualified sales grind
• How calculating lifetime student value changes how much you can afford to spend on ads
• The Linchpin Sales Event: How to convert your entire warmed-up list at once instead of selling one-by-one
• Why traditional trial classes fail (and why a 60-minute monthly webinar beats them every time)
• The secret to converting parents on the spot: Giving value vs. building agreement

📖Read the High-Converting Tuition Centre Webinar Article here: https://www.radical-marketing.com/tuition-centre-webinar/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most tuition centres believe getting more students means running more ads, offering more free trial classes, and hoping parents book.

But what if the problem isn't your ads?

What if you're simply asking parents to commit too early?

In this episode, we break down how tuition centre lead magnets can help education businesses attract warmer parent enquiries, build trust before the sales conversation, and create a smoother path from first interaction to enrolment.

Here's what's covered:

• Why free trial classes don't always convert as well as you think
• The 4 mistakes tuition centres make when creating lead magnets
• How one tuition centre reduced cost per lead from over $10 to as low as $0.97
• Why useful resources outperform generic brochures and information packs
• How the Low-Friction Entry approach helps parents take the first step
• How to create tuition centre lead magnets that attract, nurture, and convert more parent enquiries

📖 Read the Powerful Tuition Centre Lead Magnets to Attract Parents article here: https://www.radical-marketing.com/tuition-centre-lead-magnets/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in helping businesses generate leads and grow through strategic marketing funnels.

With over 1.5+ million high-quality leads generated over the past decade, Terence and his team have helped businesses build predictable lead generation systems using a combination of paid advertising, content strategy, and conversion-focused funnels.

Download Terence's book, Lead Surge, for free here: www.leadsurgebook.com

Find out more about Radical Marketing here: www.radical-marketing.com

Choosing the wrong webinar marketing agency can cost you far more than a wasted ad budget. It can leave you with months of cheap leads, poor attendance, and webinars that never convert.

In this episode, I share the biggest mistakes businesses make when hiring digital marketing webinar services, the questions that reveal whether an agency actually understands webinar marketing, and the green flags that separate genuine full-funnel experts from agencies that simply buy ads.

Here's what's covered:

• The one question that reveals more than a wall of testimonials ever could
• Why full-funnel expertise BEATS an agency that's only focused on running ads
• How to tell the difference between repeatable results VS one lucky case study
• Why personalised webinar strategies outperform one-size-fits-all templates
• The role new technology, including AI, should play in modern webinar marketing
• The green flags, red flags, and questions every business should know before hiring a webinar marketing agency

📖Read the Digital Marketing Webinar Services: How to Hire with Confidence Article: https://www.radical-marketing.com/digital-marketing-webinar-services/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Everyone's obsessing over AI avatars and virtual reality rooms for webinars. Meanwhile, the actual money-making shift is happening somewhere nobody's looking.

In this episode, I break down what's really changing about digital marketing webinars in 2026, why teaching on a webinar is basically dead, and the one piece of tech that's quietly become our secret weapon with clients.

Here's what's covered:

• Why interactivity was never about keeping people awake, it's about stacking small "yeses" until the sale feels obvious
• How AI is changing digital marketing webinars by killing the teaching model and forcing webinars to sell belief instead of information
• The voice AI system we're running that calls leads, confirms attendance, and recovers no-shows for pennies per lead
• Real numbers from a client's first month: $29 total spend, hundreds of leads reached, seats rebooked, warm buyers handed straight to sales
• Why being an imperfect, authentic presenter is starting to outperform pure charisma in a feed full of AI-polished content

📖Read The Future of Webinar Marketing Article Here: https://www.radical-marketing.com/the-future-of-webinar-marketing/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com