Don Vito Corleone was one of the most ruthless criminal masterminds in fiction.

He also would’ve made a killing as a marketer.

How do we know?

Cos we followed 5 lessons from “The Godfather” and they helped our agency DOUBLE our client base over the past 90 days.

You could say we gave them “an offer they couldn’t refuse”…

(Nothing illegal, of course!)

In this episode, you’ll learn:

• Why no matter how good your marketing is, the OFFER is king
• Who your REAL enemies are (hint: it’s not always your competitors)
• The ONE lifeline that all businesses (even the most powerful ones) need
• How to win by setting an ‘Impossible Goal’ and getting your ‘hands dirty’

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most people would be thrilled to hit 40% on their webinar attendance rate.

With a bit of ‘radical’ marketing and some clever AI use, we were able to hit a MONSTROUS 84% show-up rate for our client’s webinar.

Learn how we did it in today’s episode!

You'll discover:

• How AI does powerful market research that used to take WEEKS – in just hours
• The PBH Test that tells us what gets clicks BEFORE we spend our full ad budget
• Why Sprint Webinars are CRUSHING the competition (while being a LOT easier to run)

Learn more about Sprint Webinars here: https://www.radical-marketing.com/sprint-webinar/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Tired of hearing that B2B lead gen is dead?

Or maybe you're just sick of spamming people on LinkedIn and getting ignored, wondering if anyone actually gets clients this way.

Here’s the truth: most people give up way too soon or just follow the same tired scripts.

In B2B, you have to be smarter, more persistent, and sometimes... a little old-school.

In this episode, I'm pulling back the curtain on the exact B2B lead generation strategies we use at Radical Marketing—and for our clients—to keep the pipeline full.

You'll discover:

• Why cold email isn't dead, and the one tool we use to get a positive reply almost every single day
• The anti-pitch approach that actually starts conversations (instead of getting you blocked)
• How LLMs (like ChatGPT) are driving 30% of our agency's leads
• Other strategies that most B2B businesses don’t do anymore that STILL get you top results

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Right now, most marketers and businesses are scratching their heads wondering why their ad costs are all over the place.

That’s all thanks to the new Andromeda update by Meta.

So how the heck are we getting 70% CHEAPER sign-ups for our clients?

Check out what we did on today’s episode, where you’ll also learn:

• The ONE audience sizing trick that turned a 25% cost reduction into a 70% slash
• Why your "100 ad variations" are actually being treated as ONE ad by Facebook... (and why that’s bad for you)
• How to structure your ad hooks so Andromeda actually sees them as different
• How to make Andromeda work FOR you (instead of letting it spank your ad accounts)

This update could be the best thing that's happened to creative marketers in years.

So don’t miss out on leveraging it for YOUR ads!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

90% of businesses fail.

I learned this the HARD way when I lost EVERYTHING in 2009.

Losing millions and staring down bankruptcy isn't exactly what most people put on their vision board. Nor was my beloved car getting towed away, or all twenty properties gone, or my parents’ house in Sydney, lost.

But rock bottom has a way of teaching you things success never could.

That painful experience became the foundation of Radical Marketing's mission to help 1000 businesses double their revenues in our lifetime. Because I know firsthand what it feels like when your business crumbles and takes everything with it.

In this raw episode, I'm pulling back the curtain on the six values that transformed us from startup into one of the most sought-after agencies for filling virtual events.

Here's what you'll discover:

• The devastating property crash that almost drove me to bankruptcy (and what it taught me)
• The reason I let my team spend 3 hours a week doing something that’s NOT part of their job
• Why "Extreme Ownership" can save your butt when pressure hits
• The one value that separates teams who win from teams who quit

And look, these aren't just business values. They work in your personal life too.

Because at the end of the day? Business is just life with money attached.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if the thing killing your webinar sales isn't your offer, your price, or even your presentation?

What if it's just asking for too much, too soon?

We had a client in Singapore pulling decent numbers with their 2-day webinar. But when we shortened it to 90 minutes and restructured the funnel, they hit 6 FIGURES in sales from a single workshop.

And that's just half the story.

In this episode, you'll discover:

• The exact funnel structure we used to turn a struggling 2-day webinar into a 6-figure payday
• Why longer webinars often struggle to get results (especially if it’s a target market that’s busy 24/7)
• The "beat the control" strategy we use to squeeze more performance out of winning ads

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Before the age of 40 I’d already lost everything.

TWICE.

First time was when my property business went t*ts up due to the 2008 financial crisis…

Second time when Jeff Bezos screwed my publishing company over…

But like a phoenix rising from the ashes (or a cockroach that refuses to die, but that sounds less cool), I was somehow able to bounce back each time.

The lessons I’ve learned ultimately helped me build my dream agency today.

But if I were to go back in time, these are the things I would’ve done differently.

In this episode you’ll learn:

• The rookie mistake that cost me MILLIONS in my first business
• Why having the "right" people matters more than having the "best" people
• What kept me going even after losing everything (twice)
• The ONE question you should ask yourself before starting ANY business

…and much, much more (this is 25+ years of experience + valuable lessons packed into one episode).

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Here's a question: What if I told you that a tuition center in Singapore made nearly five grand in sales from ONE webinar campaign?

With 24 enrollments?

And a 2.5X return on ad spend?

You'd probably want to know how they pulled it off, right?

But here's the thing. It wasn't because they had some massive ad budget. Or some magical funnel template. Or even some guru-blessed Facebook targeting hack.

It worked because they understood something most education businesses completely miss.

See, when you're selling to stressed-out Singaporean parents whose kids are drowning in practice papers but still not seeing results, you can't just slap up an ad that says "sign up for our tuition program."

That's boring. Generic. And frankly? A little tone-deaf.

You need to speak to the REAL pain. The anxiety. The helplessness. The feeling that they're somehow failing their child despite doing everything right.

And then? You need to offer them clarity instead of more chaos.

In this episode, I break down exactly what we did for this client and why it worked so damn well.

You'll discover:

• Why leading with value (instead of immediately selling) is the secret weapon most education businesses ignore
• The exact 3-day crash course structure that got these results... and why "no replays, no recordings" actually INCREASES attendance
• How to write ad copy that makes your target audience feel seen and understood (without being manipulative)
• The difference between vague promises like "improve your grades" and specific ones like "salvage 10-15 marks with the AIC strategy"
• Why understanding emotions is more powerful than hitting people with logic bombs

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?

‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.

After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.

You'll discover:

• Why ‘fixed fees’ are a recipe for disaster in the marketing world
• The things you should NEVER half-ass on if you want successful, profitable ads
• Which ‘vanity metrics’ peddled by agencies are actually BS (and a money sink!)
• The no.1 thing both businesses and agencies do that kills growth

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?

Here's the thing most marketers get dead wrong.

They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.

But then they send all that traffic to a landing page that completely ignores what made people click in the first place.

It's like inviting someone to a barbecue and serving them sushi when they show up.

In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.

And before you think this was some complex funnel surgery that required a PhD in conversion optimization...

Nope.

The fix was so basic it almost felt like we were cheating.

You'll discover:

• The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)
• Why our client's "decent" landing page was actually sabotaging his best-performing ads 
• The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7X

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com