How To Print Money: Strategic Marketing for High Growth Businesses

Running a webinar on cold traffic means you pay for every single person in that room.

Every one of them.

So if you run one live session and hope it pays for itself, it’s easy to lose money.

And plenty of people do, then decide webinars just aren’t for them.

But the money isn’t in the live session itself. It’s in what happens around it….

Such as: getting more people to show up and following up with the ones who didn’t.

That’s how one of our clients’ encore webinars OUTSOLD his main event.

Yes, the replay, mostly for the people who didn’t show up the first time, made more than the live one.

In this episode, you’ll learn:

• Why SHOW-UP RATE is the highest leverage step on cold traffic (moving it from 20% to 30% cuts your cost per attendee by a third)
• The 5 levers we use to get more registrants into the room, starting with 3 simple texts that took one client from 11% to 19%
• Why the no-shows are the group most agencies write off, and how to follow up with them
• How to find your IDEAL CUSTOMER by looking at your best buyers, so you don’t pay for cheap leads who never invest
• Why you don’t need an audience to run a webinar, and how running one regularly builds a list over time

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the biggest leak in your enrolment funnel has nothing to do with getting new leads, but with parents who loved what they saw and then just… drifted off?

Most tuition centre owners assume a quiet month means marketing isn't bringing in enough people. But more often than not, plenty of interested parents are just sitting in a holding pattern between "definitely" and "someday," simply because nothing is asking them to decide today.

In this episode, Terence Tam shares how to set up an honest enrolment deadline that gets undecided parents moving without resorting to fake countdown timers or pushy sales tricks that burn trust.

Here's what you'll learn:

• Why warm leads freeze in the middle of your funnel (and how life getting in the way turns "someday" into "never")
• The 3 types of genuine enrolment deadlines
• The "Boy Who Cried Last Chance" trap
• How to weave your deadline across email sequences, direct WhatsApp/SMS, and live presentations so it actually gets seen
• Where the deadline sits in the bigger picture to close the loop on undecided prospects

📖 Read the "3 Winning Tuition Centre Enrolment Deadline Tips" Article: https://www.radical-marketing.com/tuition-centre-enrolment-deadline/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the biggest revenue leak in your tuition centre is sitting untouched in a spreadsheet right now?

Most business owners focus entirely on the parents who actually show up to their webinars, treating everyone else as a total write-off.

The real problem? A parent who missed your live event isn't a dead lead. They are simply a warm prospect who got pulled away by real life on a Tuesday night.

In this episode, Terence Tam breaks down the exact tuition centre no-show recovery system that turns missed registrations and quiet leads into enrolled students, revealing how to stop letting ad spend evaporate into thin air.

Here's what you'll learn:

• Why treating webinar no-shows like dead leads is costing you up to 70% of your potential enrolments
• The critical flaw in relying only on 60-minute replay links (and why a 15-minute executive summary converts better)
• Behavioral segmentation for webinar leads: How to tailor your follow-ups based on actual parent engagement
• What a multi-week, multi-channel parent lead nurture sequence looks like across email, SMS, and WhatsApp
• How to apply this exact same framework to re-engaging cold leads that have been sitting in your database for months

(Note: While this episode focuses on tuition centres, this exact no-show recovery system works for ALL businesses running webinars!)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if cheap leads are actually hurting your tuition centre’s bottom line?

Most owners focus on getting their cost-per-lead as low as possible, assuming enrolments will naturally follow.

The real problem? A parent’s phone number on a spreadsheet isn't the same as a paying student.

In this episode, Terence Tam breaks down the exact 60-minute webinar engine behind one tuition centre owner's 177% growth, revealing how to replace manual selling and seasonal "feast or famine" cycles with a predictable monthly enrolment engine.

Here's what you'll learn:

• Why chasing cheap leads traps tuition centres in an unqualified sales grind
• How calculating lifetime student value changes how much you can afford to spend on ads
• The Linchpin Sales Event: How to convert your entire warmed-up list at once instead of selling one-by-one
• Why traditional trial classes fail (and why a 60-minute monthly webinar beats them every time)
• The secret to converting parents on the spot: Giving value vs. building agreement

📖Read the High-Converting Tuition Centre Webinar Article here: https://www.radical-marketing.com/tuition-centre-webinar/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Most tuition centres believe getting more students means running more ads, offering more free trial classes, and hoping parents book.

But what if the problem isn't your ads?

What if you're simply asking parents to commit too early?

In this episode, we break down how tuition centre lead magnets can help education businesses attract warmer parent enquiries, build trust before the sales conversation, and create a smoother path from first interaction to enrolment.

Here's what's covered:

• Why free trial classes don't always convert as well as you think
• The 4 mistakes tuition centres make when creating lead magnets
• How one tuition centre reduced cost per lead from over $10 to as low as $0.97
• Why useful resources outperform generic brochures and information packs
• How the Low-Friction Entry approach helps parents take the first step
• How to create tuition centre lead magnets that attract, nurture, and convert more parent enquiries

📖 Read the Powerful Tuition Centre Lead Magnets to Attract Parents article here: https://www.radical-marketing.com/tuition-centre-lead-magnets/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in helping businesses generate leads and grow through strategic marketing funnels.

With over 1.5+ million high-quality leads generated over the past decade, Terence and his team have helped businesses build predictable lead generation systems using a combination of paid advertising, content strategy, and conversion-focused funnels.

Download Terence's book, Lead Surge, for free here: www.leadsurgebook.com

Find out more about Radical Marketing here: www.radical-marketing.com

Choosing the wrong webinar marketing agency can cost you far more than a wasted ad budget. It can leave you with months of cheap leads, poor attendance, and webinars that never convert.

In this episode, I share the biggest mistakes businesses make when hiring digital marketing webinar services, the questions that reveal whether an agency actually understands webinar marketing, and the green flags that separate genuine full-funnel experts from agencies that simply buy ads.

Here's what's covered:

• The one question that reveals more than a wall of testimonials ever could
• Why full-funnel expertise BEATS an agency that's only focused on running ads
• How to tell the difference between repeatable results VS one lucky case study
• Why personalised webinar strategies outperform one-size-fits-all templates
• The role new technology, including AI, should play in modern webinar marketing
• The green flags, red flags, and questions every business should know before hiring a webinar marketing agency

📖Read the Digital Marketing Webinar Services: How to Hire with Confidence Article: https://www.radical-marketing.com/digital-marketing-webinar-services/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Everyone's obsessing over AI avatars and virtual reality rooms for webinars. Meanwhile, the actual money-making shift is happening somewhere nobody's looking.

In this episode, I break down what's really changing about digital marketing webinars in 2026, why teaching on a webinar is basically dead, and the one piece of tech that's quietly become our secret weapon with clients.

Here's what's covered:

• Why interactivity was never about keeping people awake, it's about stacking small "yeses" until the sale feels obvious
• How AI is changing digital marketing webinars by killing the teaching model and forcing webinars to sell belief instead of information
• The voice AI system we're running that calls leads, confirms attendance, and recovers no-shows for pennies per lead
• Real numbers from a client's first month: $29 total spend, hundreds of leads reached, seats rebooked, warm buyers handed straight to sales
• Why being an imperfect, authentic presenter is starting to outperform pure charisma in a feed full of AI-polished content

📖Read The Future of Webinar Marketing Article Here: https://www.radical-marketing.com/the-future-of-webinar-marketing/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Still wondering if webinars actually work?

Fair enough.

Nobody needs another marketer saying, "Trust me, webinars are amazing!" 😅

What you want is proof.

In this episode, I break down five real client campaigns from our agency. Not the polished highlight reel. The actual wins, the wobbles, the "well... that didn't go to plan" moments, and the fixes that followed.

From a tuition business that grew by 177%, to a campaign that nearly got switched off because we were watching the wrong numbers, these are the real lessons behind webinar funnels that actually make money.

Here's what's covered:

• How a tuition business grew by 177% by making webinars the centrepiece of its marketing funnel
• Why tracking cost per lead alone nearly led one client to shut down a profitable campaign
• The costly mistake of chasing cheaper leads instead of the right leads
• How one simple landing page change reduced cost per lead from £16 to £6
• Why not every webinar succeeds straight away, and the step-by-step process we use to improve show-up rates, engagement and conversions

📖Read the 5 Digital Marketing Webinar Examples (Real Client ROI) Article: https://www.radical-marketing.com/digital-marketing-webinar-examples/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge, for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency, Radical Marketing, here: www.radical-marketing.com

#digitalmarketing2026 #digitalmarketingwebinarexamples #webinarcasestudy #webinarmarketing #webinarstrategy #leadgeneration #digitalmarketing #coachmarketing #webinarmarketingtips #RadicalMarketing

Most marketing advice about 2026 is already outdated.

And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true.

In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients.

From why AI is making bad strategy fail faster, to the one change that took a client from barely any sales to converting big in a single webinar.

Here's what's covered:

• Why AI didn't level the playing field for marketers, it flattened it
• AEO (Answer Engine Optimization) and why teaching your audience something ChatGPT already gives away free is a losing move
• The real story of a client stuck with cheap leads and strong attendance but almost no sales, and the one change that flipped it
• Why Meta's Andromeda AI can now tell when you're phoning in your ad creative
• How sending the same follow-up message to every lead is quietly costing businesses real money

📖 The State of Digital Marketing Webinars in 2026 Full Article: https://www.radical-marketing.com/state-of-digital-marketing-webinars/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet.

That silence? It's costing them 30 to 40% of their post-event revenue.

The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were leaving behind.

Spoiler: it starts with stop sending everyone the same email.

Here's what's covered:

• Why blasting the same replay link to 500 people is basically setting money on fire
• The four groups every webinar creates and why each one needs a completely different sequence
• The email-by-email breakdown for no-shows, partial attendees, full attendees who didn't buy, and buyers
• The one email that closes more high-ticket sales than any other in the sequence (and no, it's not the cart-close)
• How the Long Tail Webinar System keeps generating sales for 21 to 30 days after the live event ends

📖The Post-Webinar Email Sequence That Recovers Lost Sales Full Article:

https://www.radical-marketing.com/the-post-webinar-email-sequence-that-recovers-lost-sales/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com