How To Print Money: Strategic Marketing for High Growth Businesses

Still wondering if webinars actually work?

Fair enough.

Nobody needs another marketer saying, "Trust me, webinars are amazing!" 😅

What you want is proof.

In this episode, I break down five real client campaigns from our agency. Not the polished highlight reel. The actual wins, the wobbles, the "well... that didn't go to plan" moments, and the fixes that followed.

From a tuition business that grew by 177%, to a campaign that nearly got switched off because we were watching the wrong numbers, these are the real lessons behind webinar funnels that actually make money.

Here's what's covered:

• How a tuition business grew by 177% by making webinars the centrepiece of its marketing funnel
• Why tracking cost per lead alone nearly led one client to shut down a profitable campaign
• The costly mistake of chasing cheaper leads instead of the right leads
• How one simple landing page change reduced cost per lead from £16 to £6
• Why not every webinar succeeds straight away, and the step-by-step process we use to improve show-up rates, engagement and conversions

📖Read the 5 Digital Marketing Webinar Examples (Real Client ROI) Article: https://www.radical-marketing.com/digital-marketing-webinar-examples/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge, for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency, Radical Marketing, here: www.radical-marketing.com

#digitalmarketing2026 #digitalmarketingwebinarexamples #webinarcasestudy #webinarmarketing #webinarstrategy #leadgeneration #digitalmarketing #coachmarketing #webinarmarketingtips #RadicalMarketing

Most marketing advice about 2026 is already outdated.

And here's the kicker: a good chunk of it was written by AI, and nobody bothered to check if it's actually true.

In this episode, I break down four real shifts happening in digital marketing right and what we're actually seeing play out with real clients.

From why AI is making bad strategy fail faster, to the one change that took a client from barely any sales to converting big in a single webinar.

Here's what's covered:

• Why AI didn't level the playing field for marketers, it flattened it
• AEO (Answer Engine Optimization) and why teaching your audience something ChatGPT already gives away free is a losing move
• The real story of a client stuck with cheap leads and strong attendance but almost no sales, and the one change that flipped it
• Why Meta's Andromeda AI can now tell when you're phoning in your ad creative
• How sending the same follow-up message to every lead is quietly costing businesses real money

📖 The State of Digital Marketing Webinars in 2026 Full Article: https://www.radical-marketing.com/state-of-digital-marketing-webinars/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most webinar hosts send a replay link, maybe two follow-up emails, then go quiet.

That silence? It's costing them 30 to 40% of their post-event revenue.

The problem itself is not the webinar but what happens (or doesn't happen) in the 21 days after. In this episode, I break down the exact email sequence we use at Radical Marketing to recover the sales most webinar hosts never even knew they were leaving behind.

Spoiler: it starts with stop sending everyone the same email.

Here's what's covered:

• Why blasting the same replay link to 500 people is basically setting money on fire
• The four groups every webinar creates and why each one needs a completely different sequence
• The email-by-email breakdown for no-shows, partial attendees, full attendees who didn't buy, and buyers
• The one email that closes more high-ticket sales than any other in the sequence (and no, it's not the cart-close)
• How the Long Tail Webinar System keeps generating sales for 21 to 30 days after the live event ends

📖The Post-Webinar Email Sequence That Recovers Lost Sales Full Article:

https://www.radical-marketing.com/the-post-webinar-email-sequence-that-recovers-lost-sales/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars. With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches! Download Terence's book, Lead Surge for free here: www.leadsurgebook.com Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Most webinars fill rooms but empty bank accounts.

And the reason is almost never the traffic, the offer, or the ads.

It's what happens (or more accurately, what doesn't happen) on the webinar itself and in the 30 days after it.

In this episode, I break down the exact system Radical Marketing uses to turn webinar attendees into paying customers.

From the belief shifts that drive same-day conversions, to the follow-up engine that keeps generating revenue long after the Zoom closes.

Here’s what’s covered:

• Why a packed webinar room means nothing without the right conversion system
• The 10-80-10 rule and why 80% of your audience is still buyable after the webinar ends
• The Long Tail Webinar System and how it took one client's encore to TWICE the revenue of his original webinar
• Why your webinar sales conversion doesn't end when the Zoom closes and what to do about it
• The Total Mindshare System that keeps profit per attendee climbing month after month

📖 How to Convert Webinar Attendees Full article:

https://www.radical-marketing.com/how-to-convert-webinar-attendees/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if your webinar attendance problem isn't actually an attendance problem?

Most businesses blame reminder emails when people don't show up.

The real culprit? Commitment.

In this video, I reveal The Show-Up Formula - five simple levers that can dramatically increase webinar attendance without spending more on ads or sending reminder email number twelve.

Here's what you'll learn:

• Why most webinar no-shows are created before the webinar day
• How to get more committed registrants (instead of more tyre-kickers)
• The follow-up strategy that nearly doubled a client's show-up rate
• Why replay access might be hurting your attendance
• How Sprint Webinars make it easier for people to say "yes"

📖 The Show-Up Formula Full article:

https://www.radical-marketing.com/the-show-up-formula-how-to-increase-webinar-attendance/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if the real issue isn’t your webinar… but the numbers you’re judging it against?

Most “webinar problems” follow the same pattern: a dip in attendance or conversions triggers panic, and suddenly everything gets rebuilt.

But sometimes nothing is actually broken. The benchmarks are just outdated.

In this episode, I break down the real webinar benchmarks for 2026, using REAL data from ON24, Univid, Wistia, Goldcast, and Content Marketing Institute, so you can see what “good” actually looks like today and what doesn’t.

You’ll discover:

• What a GOOD webinar attendance benchmark looks like in 2026
• The real difference between warm and cold webinar show-up rates
• Why most webinars lose viewers early
• How engagement and follow-up shape real results beyond webinar benchmarks (because silence doesn’t sell)

📖 The Webinar Benchmarks for 2026 Full article:

https://www.radical-marketing.com/webinar-benchmarks-that-matter/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

A SaaS founder was spending good money on Facebook ads — but only 5% of registrants were showing up to his webinars.

We didn't touch his ads. We didn't rewrite his offer. We just changed his webinar format.

Show-up rate jumped from 5% to 28.3%. Cost per trial dropped from over $200 down to $40. Hundreds of people started signing up for his software trial.

Same audience. Same offer. Different format.

Here's the thing most people get completely wrong — they treat "webinar" like it's one thing. Like a live webinar and a recorded webinar are basically the same tool with a slightly different wrapper.

They're not. They're built for completely different jobs. And using the wrong one is exactly why businesses end up with empty Zoom rooms, wasted ad spend, and a show-up rate that makes them want to cry.

There are two distinct webinar formats every business owner needs to understand — the full-length live webinar and the Sprint Webinar — and knowing which one to use could completely change how your funnel performs.

what you'll discover:

• Why a webinar is NOT just "a webinar" — and the expensive mistake most businesses make when they copy what everyone else in their niche is doing
• When a full-length live webinar is the right tool (and the exact price range where it converts most effectively straight from the room)
• What the Sprint Webinar is, how it runs 24/7 without you going live every week, and why it's generating up to 84% show-up rates
• The 2 simple questions that instantly reveal which format is right for YOUR business right now — no guesswork required
• The real client results: a property investing business that grew 2.5x in 3 years, and a SaaS company that slashed its cost per trial by 80% — just by matching the right format to the right goal

📖 The Live Webinar vs. Sprint Webinar: Which One Is Right for Your Business Article: https://www.radical-marketing.com/live-webinar-vs-sprint-webinar-comparison/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your landing page visitors aren't leaving because of your ad. They're leaving because of the order your copy appears on the page.

Most coaches write their webinar registration pages the way they'd explain something to a friend. Start with what the webinar is about. Explain the solution. List the benefits. Then mention who it's for somewhere near the bottom.

Makes total sense to the person writing it. Zero sense to the person reading it.

Because people don't decide logically and justify emotionally. It works the other way around. They feel first. Then the brain finds a reason to act.

So if your page leads with the solution before the reader feels understood, you're essentially proposing marriage before saying hello.

This episode covers the exact copy framework behind over 2 million webinar sign-ups - including a real landing page breakdown that went from 14% to 23% conversion on cold traffic. A 50% jump, without touching the design.

In this episode, you'll discover:

• Why writing your landing page in "logical" order is silently killing your sign-ups (and the psychological sequence that actually converts)
• The 3-Layer Headline Stack: how to combine desire and frustration in one line using the Polarity Effect
• The bullet point mistake that hands readers a reason NOT to register - and how to fix it
• What to put in your bio that actually earns trust (hint: your certifications and media features aren't doing the job)
• The 3 supporting elements that separate a page that looks fine from one that genuinely fills your webinar

📖Read The 3-Layer Headline Stack for Webinar Registration Page here: https://www.radical-marketing.com/better-webinar-registration-page-3-layer-stack/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

He ran webinars every single week — and lost money every single time.

Mark's ads were working. His show-up rate was solid. His CPLs were decent. So he did what most coaches do — he rewrote his presentation, tweaked his offer, and hoped things would change.

They didn't.

Turns out the problem had nothing to do with any of that. His funnel was architecturally broken — it only had two zones. The zone he was missing? That's the one that took him from losing money to a 6x return on ad spend. Same ads. Same offer. Same webinar.

If you're running webinars and wondering why the numbers don't add up, this one's for you.

In this episode, you'll discover:

• Why your webinar probably isn't the problem — and the real reason most webinar funnels bleed money even when the ads and offer are solid
• The pre-event "Indoctrination Sequence" — how to build trust with your audience before they've even seen your face on screen (and why sending more emails before the webinar is actually the right move)
• The Three-Path CTA — a simple way to close your webinar that makes "I'll think about it" almost impossible for your audience to say
• The 10-80-10 Rule — why 80% of your attendees are buyers who just weren't ready on the day, and how to make sure they come back to you instead of your competitor
• Zone Three: The Long Tail Webinar System — the 21-30 day follow-up architecture almost nobody builds, and how adding it generated Mark 30%+ more revenue from the exact same event

📖 Read The Three Zone Webinar Funnel Guide here: https://www.radical-marketing.com/3-zone-webinar-funnel-ultimate-sales-framework/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your prospect now has a free coach in their pocket.

It’s called ChatGPT.

And whether we like it or not, people are already using AI to replace business coaches, life coaches, even psychologists.

Wild, right?

But that’s the world we’re marketing in now.

So if your webinar funnel still looks like this…

Ad → landing page → webinar → pray someone books a call…

Then you’re probably burning more money than you need to.

Because the old webinar playbook isn’t dead.

But it definitely needs a serious upgrade.

Inside, Terence breaks down the 4 webinar lead gen strategies working right now in 2026 — using real client numbers, real campaigns, and the stuff most agencies probably won’t tell you.

You’ll discover:

• Why “creative fatigue” might actually be message fatigue — and how that mistake quietly drives your CPL up
• How the Multi Funnel Lead Gen System stops your webinar from becoming one giant single point of failure
• Why Blitzvertising helps you find the winning message before wasting time and money on fancy video creatives
• How the Sprint Webinar helped one client hit an 84% show-up rate when the industry average sits around 30–40%
• How AI follow-up can revive cold leads, handle fence-sitters, and convert people you’ve already paid to acquire

📖 Read the 4 Webinar Lead Gen Strategies Guide here: https://www.radical-marketing.com/webinar-lead-generation-strategies/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com