How To Print Money: Strategic Marketing for High Growth Businesses

Before you partner up with any marketing agency, make sure you know what they stand for and what they stand against. Why?

‘Cos if your values and beliefs don’t align, chances are you’re gonna end up WASTING your time, money, and energy.

After nearly 30 years in the industry I know what it’s like to both run a business and to get burned by crappy partners or agencies – so these are the philosophies I’ve developed over the years that focus on EVERYONE winning.

You'll discover:

• Why ‘fixed fees’ are a recipe for disaster in the marketing world
• The things you should NEVER half-ass on if you want successful, profitable ads
• Which ‘vanity metrics’ peddled by agencies are actually BS (and a money sink!)
• The no.1 thing both businesses and agencies do that kills growth

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever wonder why some webinars pull in hundreds of leads while others barely scrape together a dozen sign-ups?

Here's the thing most marketers get dead wrong.

They spend weeks perfecting their ad copy. They obsess over targeting. They A/B test every emoji and exclamation point.

But then they send all that traffic to a landing page that completely ignores what made people click in the first place.

It's like inviting someone to a barbecue and serving them sushi when they show up.

In this episode, I'm breaking down how we took a public speaking coach from 300 leads per day to over 900 with one stupidly simple landing page change.

And before you think this was some complex funnel surgery that required a PhD in conversion optimization...

Nope.

The fix was so basic it almost felt like we were cheating.

You'll discover:

• The one thing 99% of marketers miss when connecting ads to landing pages (it's not what you think)
• Why our client's "decent" landing page was actually sabotaging his best-performing ads
• The exact headline switch that boosted conversion rates by 30% and ROAS from 1.6X to 2.7X

📖 Read Landing Page Optimisation: The Simple Tweak That Tripled Leads Article Here: https://www.radical-marketing.com/landing-page-optimisation/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever had an ad campaign that was bleeding money faster than a punctured water balloon?

We've all been there. You throw everything at it. New headlines, different images, fresh targeting. And still... crickets.

But sometimes the solution comes from the most unexpected places. Like a talking cat with a cigarette. (Okay, maybe not the cigarette part.)

This episode is about one simple psychological trick that turned our worst-performing campaign into a money-printing machine. And it all started when our ads manager had what she calls "a moment of beautiful insanity."

Here's what you'll discover:

• Why most Facebook ads fail (hint: they all look exactly the same)

• The "Pattern Interrupt" technique that stops people mid-scroll • How we used cultural insights to slash our cost per lead and boost sales 

• The difference between being weird for attention vs. being strategically different 

• Why your messaging still needs to be solid before you get creative with visuals

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

"If someone says email is dead, what they really mean is my emails suck."

Harsh? Maybe. True? Absolutely.

With nearly 5 billion email users on the planet, the problem isn't that email doesn't work. It's that most people are doing it completely wrong.

While everyone's chasing the latest social media algorithm or crying about Zuckerberg changing the rules again, smart marketers are quietly building email lists that return $36 to $42 for every dollar spent.

But here's the catch: You can't just slap some words together, ask people to buy your stuff, and expect them to whip out their credit cards.

In this episode, you'll discover:

• The three non-negotiable elements that separate newsletters people delete from newsletters people actually read (and buy from)
• Why that "friendly neighbor with food" approach beats aggressive sales pitches every single time
• The incredible comeback story of a property investor who went from millions in debt and standing on a bridge ready to end it all... to becoming richer than he ever was (and how his personal story became his secret weapon)
• The two parts of every email that get read the most (hint: one of them isn't what you think)
• Why consistency matters more than perfection when building trust with your audience

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

It still amazes me that SO many people DON’T use emails for their marketing…

Or they think that it’s ‘dead’ in 2025.

Well, maybe this case study can finally convince you that emails are still by and far one of the most powerful marketing tools you have today!

Check it out on today’s podcast.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

We were working with a tuition center who was struggling with their ad costs. Nothing crazy wrong with their campaigns, but the numbers just weren't where we wanted them to be.

Then we had ONE conversation that changed everything.

One small shift in how we thought about their target audience. And boom – cost per lead dropped from decent to absolutely ridiculous. We're talking 97 cents per lead, ridiculous.

The crazy part? We could have tried this approach months ago. It was hiding in plain sight the whole time.

If you're running ads for any business where the person who pays isn't necessarily the person who uses the product or service... you're gonna want to hear this.

Because sometimes the smartest marketing move is also the most obvious one.

What targeting tweak helped us slash costs by over 50%? Listen now to find out!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Imagine pitching a great business idea to a room filled with 100 people...

…and only SIX of them end up booking a call with you.

Ouch…

That's exactly what happened to one of our property investment clients. Great content, engaged audience, but his webinar’s conversion rate, sadly, was less than ideal.

So we rolled up our sleeves and helped him restructure his entire webinar approach.

The results?

From 6%, his closing rate jumped to a whopping 28%. Ooohlala. 🤌

Here’s how we did it.

In this episode, you'll discover:

• The power of incorporating a short, but powerful personal story into your webinar
• One mistake that many webinar speakers make (that tanks their closing rates)
• How to use the Q&A sesh to squash objections and boost conversion
• Why having too many offers can actually backfire on sales

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if there was only ONE thing preventing your webinar from being profitable?

And what if fixing that one thing could cut your lead costs by 40% AND boost your sales at the same time?

That’s kinda what happened with one of our clients, a public speaking coach.

His first webinar tried tapping into the sexy “professional speaker” market…

But we realized the second time around, that he could potentially land even bigger fish by making this ONE simple tweak.

In this episode, you’ll learn:

• The 250X market opportunity hiding in plain sight…
• Why your webinar chat box might contain the secret to doubling your conversions
• How to spot when you're fishing in the wrong pond (& when to pivot)
• The ‘counterintuitive’ pricing strategy that actually INCREASED our close rate

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Ever thought about crushing your SaaS sales with Webinars?

Then you definitely want to check out this case study – featuring a company that’s been making a lot of noise in the e-comms industry.

Fair bit of warning though…

It’s got the good, the bad, and the ugly… 🫣

Yet we still managed to generate over 3K leads & cut their cost per lead in HALF – which was fantastic all things considered!

So if you want to learn how webinars could help your SaaS business AND avoid mistakes so you can crush those sales faster, this episode is for you.

You’ll learn:

• What worked: Our strategy for cutting CPL from $11 to $5.5
• The best funnel that helped us achieve 28% webinar show-up rate
• Why influencer marketing doesn't guarantee smooth sailing
• Silly mistakes to avoid (that could tank an entire campaign)

Plus… a horrifying revelation at the very end of the episode…

(Don’t say I didn’t warn you!)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches, experts, and founders to scale their businesses with Webinars, Seminars, and AI. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for businesses and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Having sleepless nights just thinking of ways to effectively grow your business?

In this episode, we’re giving you the quick and dirty guide to do just that: 7 digital marketing strategies to outsmart your competitors and skyrocket your sales.

You’ll learn:

• How to ATTRACT people with a lead magnet
• Why VSLs can help you build trust and authority
• How to engage with your email subscribers (and get them to remember you!)
• …and other practical ways to build your brand… while filling your bank accounts

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Watch this episode on How to Build a Winning VSL Funnel: Essential Strategies for High-Ticket Sales !

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com