How To Print Money: Strategic Marketing for High Growth Businesses

Ever had to promote a live event on short notice and a shoestring budget?

Chances are, it’s gonna suck.

Good news is that it’s possible to turn things around with laser-focused marketing.

With just a few key strategies, we sold out an ENTIRE venue with paid participants  – and spent just $500 for ads. This podcast episode explains how we pulled it off.

You’ll discover:

• The one ‘attraction’ that  can make participants beg you to take their money
• How we used local buzz to turn our client’s event into a must-attend
• What types of partnerships we tapped into that got us free advertising
• The strategy to sell tickets 10x faster to this event

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

So they say 9 out of 10 marketing campaigns fail. 

And 95% of businesses fail in the first 10 years. 

One thing I’ve learnt being in business for over 20 years is that…

… Setbacks are a normal part of it.

The difference is whether it breaks you… or makes you.

In this episode, you’ll learn about:

• How legends from the 80s used to do things (and why modern marketers are lucky!)
• What I do when I have a failed campaign 
• My big 4 setbacks in my business journey… and how I overcame them

If you are struggling with setbacks or disappointments in your business or marketing campaigns, then this episode is what the Universe ordered for you.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Anyone can get fantastic results from their Webinars maybe once or twice and be a ‘one-hit’ wonder. 

But to have your webinars consistently be profitable? 

Now that’s a different story.

That’s why this case study is important…

It shows how we managed to get 3X or more ROAS – consistently – for one of our clients’ webinars.

So if you want to learn the following:

• How changing the core message can skyrocket your ad’s effectiveness
• Why you need to create and test several different ads to boost ROAS
• What to do when you have winning ads – do you keep them, or tweak them?

Then tune into today’s special case study episode of Founders Go Naked.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

People are wired to win.

That’s why the Challenge Funnel is so powerful…

It taps into a primal desire to prove ourselves.

By giving participants small wins each day, you make them believe that they can achieve great things with your solution. 

More importantly, you’re overcoming one of the biggest objections of buying - the lack of trust in their own ability.

That’s why challenges are so effective for selling high ticket offers.  

This episode, I’ll show you how to build the perfect Challenge Funnel…

You will learn:

• How to retarget your leads so they stay engaged with you
• Why an optional ‘premium experience’ gives you the best quality leads
• How to engineer a multi-day challenge that wins your participants’ trust
• How small wins lead to BIG outcomes (for you and the participants!)

This funnel gets fantastic results if you do it right – so don’t miss out!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

VSL (Video Sales Letter) funnels have been used to sell high ticket offers for experts and coaches for a long time. 

I remember running a VSL funnel for my publishing business back in 2009

And it worked tremendously to help me build a high 6-Figure business. 

If you are a coach or expert and want to get your own VSL funnel build. 

Then you don’t want to miss this podcast because we’re covering: 

• How to VSLs build trust and authority which is the #1 ingredient for high ticket sales
• Why building empathy is important and how to do it
• How to create an offer that people will say yes to
• The ‘must have’ components in your VSL funnel  

We even use it ourselves for our own business – so we KNOW it works!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Frustrated by the low sales from your marketing, even though your ads ‘seem’ to be doing well?

Truth is, most people make the mistake of believing that low cost per lead (CPL) is everything . But this is a mistake that could cost you a LOT of money.

In this episode, we’ll talk about the things you ACTUALLY want to look at so that your ad gets you greater returns:

• Why cheaper cost per lead isn’t necessarily better (and can actually burn your time and money)
• How to zero in on people who actually want to buy your stuff
• How to write  “winning messages” for your target audience
• Simple ad setting tweaks to get more Return on Ad Spend (ROAS)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specializes in partnering with coaches to scale their businesses with Webinars and Seminars. The agency’s strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

My client was confused why his webinars weren’t bringing in the sales. 

Sometimes, it’s hard to tell the trees from the forest when you’re in the thick of it. 

Question is - are you making the same mistakes like this client of mine? 

Here’s the good news:

I review his entire Webinar and provide him with action steps to improve it. 

Anyone doing webinars will probably benefit from it. 

This episode, you’ll learn:

• Why SIMPLICITY is king when it comes to presenting Webinars
• How to break through people’s walls and speak directly to their HEART
• Tips on making your presentation look more CREDIBLE

…and other important lessons from reviewing this client’s webinar.

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Have you ever wondered how to get thousands of attendees to your webinars?

For six-figure coaches who dread the thought of marketing, the leap to a seven-figure business seems daunting.

But if you can master these five secrets, you’ll be scaling your high-ticket Webinars to the moon…

Here’s what you’ll learn:

• How THIS system gets you low CPL (cost per lead) and fantastic returns in the long run
• How to keep clients HOOKED to your narrative
• The power of the Internet’s oldest communication platform
• The ONE thing that marketers tend to forget about their landing page…
• Why it’s important to haul ass when it comes to data analysis

Play this episode now to transform your webinar strategy and start attracting hundreds, if not thousands, of signups with less effort!

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars - by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

What if your Webinar ads are still going strong after one whole year?

Normally, we’d pull the life support on such an old and dusty ad within weeks…

…to prevent people from getting bored looking at the same ads over and over again.

But there ARE exceptions to the rule.

For instance, when we designed this particular video ad for one of our clients, it became an INSTANT hit.

More than a year later, it’s STILL getting one of the best CPL (Cost per Lead) and ROAS (Return on Ad Spend), which is insane.

That’s why in this episode of ‘Founders Go Naked’, I’ll be talking about the 4 steps we took to create this golden goose of a video ad (it just keeps on giving!).

You’ll learn how to craft an amazing video ad, specifically:

• How we “piggybacked” on a popular Netflix show about making money to BOOST ad performance (and no… it’s not Squid Games)
• How to make people CURIOUS enough to want to read or watch MORE
• Knowing when to REFRESH your ad and when to CHANGE

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com

Today, coaches have access to AI like ChatGPT that can produce hundreds of ad copies and headlines in SECONDS.

Obviously, that’s going to be a great help when it comes to marketing your webinars.

But is any of that AI-made content going to transform your coaching business into 7 or 8 figure success stories?

The short answer is: no… because everyone is doing it. 

The long answer is: no… because you need something else too.

And that something else was what helped one of our new clients go from 3x ROAS to a whopping 8x ROAS on the first webinar we helped him market!

(And in the process, helping him get six figures in sales!)

Today, I’m going to break down the 5 specific things we did to help our client achieve that.

You’ll discover:

• What data to look at to differentiate between what’s working - and what’s trash
• How to create an EFFECTIVE sales funnel for your webinars
• How to turn your landing page from generic… to irresistibly SEXY to your clients
• Why it’s important to keep refreshing your ads
• How annoying (but ultimately helpful) my AI co-host, Doubting Debbie, can be

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that partners with high-ticket coaches to scale their businesses with Webinars

- by using a proprietary blend of story ads and battled-tested sales funnels to achieve better returns on ad dollars.

Download Terence’s book, Lead Surge for free here: www.leadsurgebook.com 

Find out more about Terence’s marketing agency Radical Marketing here: www.radical-marketing.com