How To Print Money: Strategic Marketing for High Growth Businesses

Most coaches running webinars are making about half of what they could be.

And their ads have nothing to do with it.

Which is a bit of a gut punch if you've spent the last six months obsessing over your creatives, tweaking your Facebook targeting, and stressing about every dollar going into your ad account.

Because here's the thing — a webinar that's "profitable" and a webinar that's actually optimised are two very different things. The gap between the two? That's where the real money is hiding.

In this episode, Terence pulls back the curtain on 7 real strategies — with real clients, real numbers, and real results — that are quietly unlocking significantly more revenue from webinar funnels that are already up and running.

Here's what you'll discover:

• How one client built a list of 100,000 people from a single webinar funnel, then launched 20 other course creators to that same audience — and took an equity stake in each business. That's 20 different revenue streams from one list.
• The "precision conversion engine" model that helped an established 7-figure coaching business grow nearly 3x in 5 years — and how proper audience segmentation turns unpredictable conversion rates into a repeatable system
• Why most webinar funnels don't have an ad problem — they have a messaging problem. And how a simple repositioning took one trading education program from breaking even ($1 in, $1 out) to a 12x return on ad spend in the very next webinar
• The "on-call webinar" — a simple, low-effort strategy that ended up generating more revenue than the original live event — plus how one client made £85,000 from his existing list without spending a single extra cent on ads
• A cautionary tale about how one client went from six-figure launches and strong results for 8 solid months… to barely breaking even. And the specific mistake that caused the crash (spoiler: Meta's new AI system is now actively punishing this exact behavior)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your webinar ads are running. Your bank account's shrinking. And half the people who registered apparently have better things to do on webinar day.

Sound familiar?

So you did what any sane person would do — you tweaked the targeting, swapped the creative, maybe even jumped ship from Facebook to YouTube hoping the grass was greener.

Spoiler: the grass was the same shade of brown.

Here's the thing most people won't tell you. The platform isn't the problem. Your budget isn't the problem. The problem is you're running webinar ads like they're regular ads — when they're a completely different beast. A lead gen ad sells a thing. A webinar ad sells an experience. And that one distinction changes everything.

Which is exactly why this episode exists. I'm breaking down the 4-part Webinar Ad Amplification System — the framework behind every profitable webinar campaign we've run at Radical Marketing, across Facebook, YouTube, and just about every niche you can think of.

In this episode, you'll learn:

• The 4 most common mistakes killing your webinar ad campaigns (and the one "logic error" behind all of them)
• Component #1 — Platform Architecture: Why running ads on Facebook, YouTube, and LinkedIn at the same time is the fastest way to lose on all three (plus the 2 questions that tell you where to plant your flag first)
• Component #2 — Hook Science: The one job your webinar ad actually has — and it's NOT what 99% of coaches are doing (plus the Blitz Advertising sequence that keeps you 3 steps ahead of ad fatigue)
• Component #3 — Audience Architecture: The "Three Temperature Model" almost nobody uses — and why running ads without it is like walking up to strangers and proposing marriage on the first hello
• Component #4 — Scaling Logic: The 3 green lights that must ALL be on before you touch your budget — and the 3 ways to scale (most people only know one, and it's how winning campaigns go from printing money to bleeding overnight)
• The real-world case study where we pushed a client's show-up rate above 40% and hit 12X ROAS in just 45 days — using this exact system

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your audience isn't tired of your webinar.

They're tired of seeing it the same way. Over and over again.

There's a special kind of dread that comes with webinar promotion season. You write the email. You hit send. You watch the unsubscribes roll in like a slow-motion car crash. And after all that, you still end up with a webinar where five people show up — two of whom are your own team members.

(We've all been there. Don't be ashamed.)

The instinct is to push harder. Send more emails. Post more on socials. But that's not promoting smarter — that's just digging the hole deeper.

The real problem? You're relying on too few channels. And using them wrong.

In this episode, you'll discover:

• The LinkedIn feature almost nobody uses that lets you personally invite your entire network to your webinar — no premium account, no paid ads, no begging
• What "audience borrowing" is, why it's not just a collab, and how it can bring in higher-quality leads than your own list
• How to retarget people who've already engaged with your content — without spending a single cent on ads
• The list segmentation trick that turns one webinar into three personalised campaigns — so your promotions feel like a personal message, not a broadcast
• The 3-Layer Organic Promotion System that fills your webinar without spamming your list into oblivion

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

100 people sign up for your webinar.

By the time you go live, 70 of them have already ghosted you.

(And no, they didn't "forget." They just didn't care enough to show up.)

So you're spending money on ads, writing emails, tweaking funnels… only to present to a room that's emptier than a gym on January 15th.

Here's the thing most people get wrong. They think the fix is more traffic. Better ads. A fancier funnel.

But the real problem? Your webinar system has a leak. Actually, it probably has three.

This episode breaks down the exact 4-pillar framework we've used at Radical Marketing for over a decade to stop the bleeding — and turn webinars into actual revenue machines.

In this episode, you'll learn:

• The 3 "silent failures" hiding in almost every webinar campaign (and why better ads won't save you)
• A dead-simple topic formula that makes people feel stupid for NOT registering
• Why most marketers completely drop the ball AFTER someone signs up — and the show-up hack that can boost attendance by 20-30%
• How to structure your webinar so the pitch feels natural instead of awkward (hint: it starts in the first 5 minutes)
• The exact order to fix your 4 pillars depending on where you are right now — whether you're starting from scratch or already have a list

📖 Read 4-Pillar Framework To Actually Make Money From Webinars Article Here: https://www.radical-marketing.com/4-pillar-framework-to-actually-make-money-from-webinars/

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Watch me dissect the full Perpetual Profit Engine here: https://www.youtube.com/playlist?list=PL2ffkgFveTjSdmDzYomKHni11BisOQ5v-

Someone in our meeting casually said, "Damn, rats are gonna have a rough year in 2026."

And that one sentence cut our client's cost per lead from $60 to $16.

Sounds ridiculous, right? But here's what happened: we were running ads for a Chinese metaphysics coach in Singapore. The numbers were getting worse. We were stuck in spreadsheets, testing memes, pulling our hair out. Then someone mentioned their zodiac forecast for 2026, and suddenly everyone got curious about their own signs.

That's when we realised: our audience was already wondering what the new year meant for them. We didn't have to manufacture interest. We just had to show up with the answer.

In this episode, you'll learn:

1. Why calling out specific identity groups (like zodiac signs) makes ads almost impossible to ignore
2. How to "enter existing conversations" so you're capturing demand instead of creating it
3. The shortcut to instant trust that most marketers completely overlook
4. Why the best ad ideas are often hiding in plain sight — and how to spot them

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

74% of people don't trust you.

Ouch.

According to the Edelman Trust Barometer, trust in online experts and influencers has tanked to an all-time low of 26%. So if you're a coach or creator wondering why your webinars aren't converting like they used to… it's not just you.

But here's the thing. Trust can be rebuilt. Attention can be recaptured. And webinars can absolutely still print money in 2026.

You just need to play by a different set of rules.

In this episode, I'm laying out 7 battle-tested strategies that address the biggest challenges coaches and creators face right now: the trust gap, goldfish attention spans, insane competition, and webinar fatigue. Think of it as a profit playbook built for the chaos of 2026.

Here's what you'll walk away with:

1. Why selling information is dead (and what to sell instead if you want to stay relevant)
2. The "anti-pitch positioning" that actually makes people trust you MORE
3. How the old "7 touchpoints" rule became the "7 hours" rule (and why your webinar alone isn't cutting it anymore)
4. Why Meta is now rewarding creative ads, and how to use that to crush your competition
5. The secret to standing out when everyone has a "blueprint," "framework," or "matrix"

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

If you're betting everything on ONE funnel, ONE traffic source, ONE way of bringing in leads…

… You're one ad algorithm change away from disaster.

That's why I developed the Funnel Multiplier System

Instead of placing all your eggs in one basket and praying nothing breaks…

… This is all about building multiple funnels that work together as an Anti-Fragile Ecosystem.

You'll learn:

1. Why relying on a single funnel actually LIMITS your business
2. How different funnels ‘capture’ customers at different awareness levels
3. The "omnipresence effect" that makes prospects think you're WAY bigger than you are
4. How one client layers multiple funnels to create ENDLESS sales opportunities

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

So you just crushed your webinar like how (SPOILERS!) Thor crushed Thanos near the start of Avengers: Endgame.

Sales came in. You're feeling good. Time to crack open a cold one and celebrate, right?

Well, you COULD grow fat and lazy like Thor did…

OR you could dive right back into things and FINISH what you started.

In this episode I’ll show you how to take your webinar and BOOST its profits.

WITHOUT spending more money on ads.

We've taken clients from 2X ROAS to 6X ROAS without adding a single dollar to their ad budget this way… and honestly, there’s no ‘trick’ or ‘magic’ involved here.

Just good old-fashioned techniques most people (and most agencies…) are too lazy to implement.

In this episode, you'll discover:

1. The Three Rings of Profit — buyers, fence sitters, and no-shows (and why ignoring any of them is like leaving cash in your couch cushions)
2. A 7-part follow-up stack that does the heavy lifting while you sleep
3. How AI bots can close sales like Jarvis running Tony Stark's empire
4. Why your email list is a business asset — and what happens if you just nurture, nurture, nurture without ever making offers (spoiler: I made this mistake, don't be like me)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

What if, like in the movie Inception, you could sneak into peoples’ subconscious and plant IDEAS in their head?

And you DON’T need to resort to an elaborate and risky crime to do it?

That’s exactly what we can achieve…

With emails.

Believe it or not, there’s a lot of psychological tricks you can pull off with just emails.

And these could result in some massive results – like making more people want to attend your webinars or buy your offer…

In part 3 of the Perpetual Profit Engine, you’ll discover:

1. The 4 email types you need before any webinar (and the psychology behind each)
2. Why being "afraid to send too many emails" is killing your show-up rates
3. How to use open loops that make people's brains NEED to attend
4. The ONE critical webinar mistake that tanks your sales

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com

Your ads are gladiators.

Every time you hit "publish," you're throwing them into an arena where they'll either conquer… or get slaughtered by the competition.

The problem? You're sending your gladiators into battle with rusty swords and zero training.

In Part 2 of this 5-part mini-course, I'm breaking down the Traffic Certainty Principles that separate winning ads from expensive flops. These are the same principles we used to help a client go from barely breaking even to a 12X return on ad spend. (That's $12 back for every $1 spent, if you're wondering.)

I also use a lot of Gladiator references because I love that movie. You've been warned.

In this episode, you'll discover:

• The 3 traffic mistakes killing your ad performance (and why cheap leads might actually be costing you more)
• Why launching 20+ ad variations at once is smarter than "testing" one ad at a time
• The "Champion Principle" that tells you exactly when to feed your winning ad... and when to retire it
• How to create a "quantum leap" in results by beating your own best-performing ads
• Landing page elements that can drop your ad costs by 10% or more (most people completely ignore this)

This podcast is hosted by Terence Tam, author of Lead Surge: 8 Radically Effective Marketing Funnels for Coaches and Experts. He is also the Founder of Radical Marketing, a digital marketing agency that specialises in partnering with coaches to scale their businesses with Webinars and Seminars. The agency's strength lies in high ticket digital marketing strategies, employing a proprietary blend of story ads, lead generation tactics, and battle-tested sales funnels to achieve better branding for coaches and greater returns on ad dollars.

With over 1.5+ million high quality leads generated in a decade, Terence and his team of digital marketers draw from their extensive experience and the insights of leading business founders with the aim of creating the best podcast for entrepreneurs and coaches!

Download Terence's book, Lead Surge for free here: www.leadsurgebook.com

Find out more about Terence's marketing agency Radical Marketing here: www.radical-marketing.com