Having a theme for your monthly or quarterly content as a service provider or small business owner can help you develop fresh, innovative ideas on things to post for your targeted audience. 

Content ideation can feel difficult because you don’t want to feel like you’re saying the same things all the time. But while you think your content will quickly get boring and likely cause you to lose out on the opportunity to connect with new people, your audience is probably loving what you’re creating!

There are dozens of things to talk about that your audience would be interested in reading, no matter your niche. 

While it may feel like a challenge to talk about something new that you haven’t discussed before, there are a few ways to set yourself up for success and select the perfect themes to use.