This interview episode of the Ultimate Guide to Partnering was recorded onsite at the XChange2017 event in Orlando. I had the chance to sit down with a former colleague Eric Martorano, Chief Revenue Officer (CRO) of Intermedia, a one stop provider of solutions for the business cloud and a premier Microsoft Partner.

Eric is responsible for sales and strategic partnerships across the globe. He brings to this role over 20 years experience in the industry, deep expertise in working closely and strategically with a range of customers and partners, and his passion for customer and partner success.

Martorano has been recognized as a top industry performer, including being named to CRN’s “Top 100 Executives” and “Channel Maverick” lists, among others.

In this interview Eric takes our partner listeners through Intermedia's unique business cloud value proposition for both customers and partners and if you are a partner trying to determine how to best monetize business cloud offerings in this age of rapid digital transformation, you may find Intermedia's partner-centric model and business cloud focus very compelling.

As with many of my interviews, I found Eric's personal story of transformation to be very compelling. His is a story of grit and determination to overcome failure and to reinvent himself, ultimately leading to a highly successful career in technology.

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I hope you enjoy this episode!

Vince Menzione

Transcript of our interview

Vince Menzione:            Eric, welcome to the poscast. You and I have had the opportunity to work closely together for many years at Microsoft and I'm really excited to have you here today to share with our listeners your company's unique value proposition, how you go to market, what you look for in successful partnerships, and your career journey and personal story.

Eric Martorano:              Thank you very much, Vince. Really appreciate the opportunity. Thank you for allowing me to join you here today, and being part of the Ultimate Guide to Partnering.

Vince Menzione:             I'm so excited to have you and to tell your story. So let's just dive in now. Can you tell our listeners about your company, Intermedia? What the company's value proposition is, the mission, and how it's evolved over the years.

Eric Martorano:              Sure. Well, Intermedia's a client-oriented one-stop shop for cloud business applications. For customers, we deliver security, scalability, and someone to manage the intricacies of the cloud forum. For partners,