Janice Clark – Social Media Coach and Mentor

This was a very informative interview. I was surprised by the knowledge Janice has with regard to supportive social media. Janice performs social media strategies for small to medium sized businesses. She has a team of virtual assistants that helps her clients with their social media while their clients get to do the things they want to do like run their businesses and spend time with family.

It was so refreshing talking with Janice because she offered a tremendous level of transparency and honesty. She really does want to help people. She talks about what she struggles with and how she overcomes those challenges. She has built a tremendous support group that helps keep her on her toes so that she is up to date with the latest changes online. She has built a great online reputation over the years. She built her following through grass root marketing efforts one person at a time. She’s found that her connection with her followers is a lot stronger and she’s very proud of the fact that she never purchased followers.

The most important thing any business or person can do to generate more business is to create content. Janice says that sites that blog on a regular basis get about 58% leads than sites that don’t blog. Being consistent is also important. If you cannot blog every day, then once a week or once every two weeks is ok as long as it’s consistent. The more you publish fresh content, the more opportunity you have for people interested in your product or service will have a chance to find you.

The great thing about content is that it keeps working long after you’ve produced it. – Janice Clark

How To Measure Social Media ROI?

Everyone wants to talk about ROI (Return on Investment). When you look at ROI you have to look at the entire scope of what your investment really is. There are certain things that are tangible like how many leads you are getting, how many mentions you are getting, but people really want to know what people are making on their investment. For smaller clients, if all you are doing is social media, the best ROI you can hope for is more traffic to your site. There are a lot of people that don’t put out content. They simply post a couple tweets and Facebook posts. For a bigger return, you have to create content. If you invest in auto-responders and optin lists, good landing pages, software and other lead generating resources, you will start to get more responses and that is when you will start seeing a better ROI.

@Janice_Clark A great overview about #Socialmedia and how to measure #ROI on http://slapshotstudio.com/?p=839 Tweet this!

 

One of the things you cannot measure is how people feel about you. All the people who like you who would happily like you and recommend you cannot be measured. Janice encourages people not to discount this. Janice always asks her clients the following:

* Do you have a pencil or pen on your desk?

* How much money did your computer make you last year?

* How much money did your phone make you last year?

People usually start laughing at this point. The point is that there are lots of things in your business that people need that they don’t know exactly how much money that particular tool made you. Social is a tool and it only works as well as you do. When you think about it, you have to think about how much time and money you invest in your b...