// WATCH //

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// EPISODE DESCRIPTION //

Wish you could shift from traditional marketing to a customer-centric approach?

Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.

No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.

This transformation requires patience, empathy, and a fresh perspective. 

If you want to make this shift, Marcella's insights are invaluable. 

In our conversation, Marcella discusses:

• The essence of a customer-centric approach
• The importance of empathy in understanding customer needs
• Why reading beyond your field can enhance your marketing strategies

This episode is for anyone who wants to: 

(1) Align their marketing strategies with a customer-centric approach. 

(2) Expand their marketing strategies beyond traditional product promotion. 

(3) Use customer data effectively to make informed marketing decisions.

// GUEST LINKS //

– Marcella's website

– Marcella's LinkedIn

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// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.