Meet Pat Watters 👋

20 years into the game of marketing and still acts like I did when I started—eager, curious, and talking way too loudly about marketing.

I love it.

He shares everything he knows about modern marketing and shares a killer story about a Garth Brooks concert.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on November 4th, 2025.

// GUEST LINKS //

Pat's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet the new On Growth series 👋

If you’ve ever wondered what growth is for, start here

I draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTM

We’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!

Here’s the why, what’s coming, and how you can take action right away

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on November 3rd, 2025.

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is strategy?

How does one become "more strategic?"

This Is Strategy by Seth Godin dares to put words to how to do strategy.

--

📺 Click to watch on YouTube 

📹 Recorded on October 14th, 2025

--

In this book review, I cover Seth's newest book (and maybe worst-written one).

It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.

In the episode, I share:

• An overview of What Is Strategy
• A few caveats 
• 5 insights/learnings 
• 3 reflection questions

With AI, strategic thinking has never been more critical.

This book has some of the answers on how to get better.

Enjoy the episode :)

Let me know what book you want covered next 👇

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube 

📹 Recorded on July 11th, 2025.

Meet Yune Wen Chia 👋

If you want to understand marketing better, he's your guy

While only having 7 years of marketing experience, he gets it both theoretically and tactually

Yune and I met over a LinkedIn post on my reflections on being a moderator

Yune's organization was putting on an event and was also moderating

Connecting over our lessons led me to think:

Yune gets it. Why not have him on the show?

Well, here he is and our conversation.

I hope you enjoy :)

// GUEST LINKS //

Yune's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Christine Bekyir 👋

And to be honest, this episode shouldn't be

I connected with Christine on LinkedIn and then met her for coffee

After chatting, I realized she knew a good amount about marketing

She spent six years as a Paralegal for Brown County

And is now an executive assistant at NWTC for the last 3 years

While also launching her consultancy, Abundant Life Masterplan

I loved her takes on target audience, branding, and life

I hope you enjoy :)

📺 Click to watch on YouTube
📹 Recorded on June 13th, 2025

// GUEST LINKS //
Christine's LinkedIn

// CONNECT //
🔵 Connect with me on LinkedIn
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Stephanie Yoder 👋

If you want to master content, you need to listen to her

She spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for Rebrandly

I love her grounded takes on marketing, content, and especially AI

I hope you enjoy :)

📺 Click to watch on YouTube 

📹 Recorded on May 23rd, 2025

// GUEST LINKS //

Stephanie's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Ghalib Hassam 👋

If you want to master founder-led marketing on LinkedIn, he’s your guy

An engineer with a Master of Science turned marketer/entrepreneur

He has some of the most distilled and nuanced takes on content and founder-led marketing

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on May 16th, 2025

// GUEST LINKS //

Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

That's Matthew Rawle 👋

An owned media channel consultant

Who knows his stuff when it comes to content, owned media, and social

He shares some contrarian takes that I couldn't stop nodding to

Another LinkedIn connection that turned into a great episode

I hope you enjoy :)

📺 Click to watch on YouTube

📹 Recorded on May 2nd, 2025

// GUEST LINKS //

Matt's LinkedIn
Matt's Website

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on April 18th, 2025

As the first installment of Friends of On Marketing comes to an end

I want to touch on something:

Not all past guests are (or will become) friends

It's the sad reality of business

Sometimes it's transactional or can only be personable for a little bit

Whether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)

Or they simply don't want to run it back (for a plethora of reasons)

And then there are the few who are friends before or become friends after

And the rare few who continue glowing up but stay grounded and remain a friend

Hiba is one of the rare few

She's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)

But beyond that, she's a genuine human who is always trying to help

In this episode, she opens up about her career journey and why there is so much more than work

Enjoy the episode :)

🗂️ Hiba is from Season 1, Episode 22

// GUEST LINKS //

Hiba's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Fergus Dyer-Smith 👋

A true expert in AI and how to apply it to our work

He's one of the few voices I listen to in the AI space

He's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.

Enjoy the conversation :)

📺 Click to watch on YouTube

📹 Recorded on March 14th, 2025

// GUEST LINKS //

Fergus' LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.