On Marketing

After giving (or interviewing) 250+ in-person/virtual talks, I still cringe when I rewatch myself. This June's Expert talk I gave was no different.

The amount of "so's", "um's", and "obviously's" 🤢🤮
Yet the content (meat of the talk) is still 🔥

The session was titled, "How to build a personal brand without being performative." Something I (humbly) think I've done well.

It revolves around two simple concepts:

(1) Thought/Content Center of Gravity

(2) Physical/Mental Availability

And how to use those two things to be thought of for the opportunities you want.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube 

📹 Recorded on June 26th, 2026

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Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Aleesha 👋

She's a Fractional Creative Manager and Brand Strategist, helping build cohesive, high-end brands that support growth, instead of lagging behind it. 

I first met Aleesha via LinkedIn DMs on August 16th, 2023. We went on to co-write a LinkedIn post and always knew I wanted her on the pod.

3+ years later, and it's finally happening. I'm so excited to share Aleesha's wisdom and humanity with you.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on May 8th, 2026

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Aleesha's LinkedIn

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Christine 👋

She's the founder and chief strategist at Orchard Strategy—a boutique content marketing agency that helps founders attract clients on LinkedIn without relying on cold outreach or cringe-worthy content.

Christine has written more than 2,800 LinkedIn posts and led Arc.dev from seed to acquisition.

She also hosts Marketers Do Coffee, so expect a thrilling conversation with two hosts.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube 

📹 Recorded on April 28th, 2026

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Christine's LinkedIn

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What if almost everything you were told about marketing was...false.

Bob believes that

And he doesn't just point out why it's wrong. He provides better ways forward.

This was one of those books I wish I had read earlier

But better late than never

I hope you enjoy the review :)

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📺 Click to watch on YouTube 

📹 Recorded on April 6th, 2026

// CONNECT //

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📫 Join my newsletter for extra insights

☕️ Get a virtual coffee with me

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Natalie 👋

She's the Head of Growth and Product Marketing at Navattic.

She brings fresh eyes to the growth function with just under a decade of experience, spanning roles such as Head of Growth and Operations, Marketing Director, and even Chief of Staff.

She shares her wisdom and humanity throughout the episode.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on February 26th, 2026

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Natalie's LinkedIn

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Lee 👋

She is a content strategist and content operations expert who's ran her business for the last three years.

She has over 25 years of business experience, with over 12 years directly in marketing.

But at her core, she's a teacher. And she goes OFF with teaching her wisdom in this episode.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on January 23rd, 2026

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Lee's LinkedIn

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Inês 👋

She's the Head of B2B Growth at Sword Health

She's the second person I've interviewed on my (Frodo-like) quest to understand and master Growth. Why's that?

I believe the best future marketers will have a deep expertise in growth

(even though Davide said he never hires marketers for growth roles on our last episode 😅)

That's why I was excited to chat to her, and in the end, I found a damn good human.

In the episode, she shares:

- Why growth's job is to transfer enthusiasm

- Sword's recent campaign that did that

- And why the goal of life is to help others

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on February 10th, 2026

// GUEST LINKS //

Inês' LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Devin 👋

She was the VP of Marketing and then CEO for Animalz, and is now a Fractional Chief Growth Officer. 

Devin understands marketing from every angle (as a CEO, VP of Marketing, and an Individual Contributor).

This provides her with crisp and *actually helpful advice for marketers.

In this episode, we talk about:

- Why marketing's ONLY job is to grow the company

- Why marketers shouldn't think like the CEO (they should think like marketers!)

- And why the point of life is to enjoy it.

I hope you enjoy the episode :)

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📺 Click to watch on YouTube

📹 Recorded on January 6th, 2026.

// GUEST LINKS //

Devin's LinkedIn 

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Shivani 👋

She's an Events & Brand Marketing Manager @ Gymdesk

Shivani spent a decade as a full-time fashion model before moving into journalism and then content and brand marketing.

In this episode, we talk about:
- Why marketing's job is storytelling
- The do's and don'ts of storytelling
- And why failure is feedback

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 11th, 2025.

// GUEST LINKS //
Shivani's LinkedIn

// CONNECT //
🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Davide 👋

He's the Head of Growth at Clay.

Davide started in investment banking and then switched to growth, where he spent 4 years at Verkada before joining Clay.

In this episode, we talk about:
- Why growth's job is to remove the bottlenecks to growth
- The skills that make someone successful at growth
- And why your job doesn't have to suck

I hope you enjoy the episode :)
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📺 Click to watch on YouTube
📹 Recorded on December 2nd, 2025.

// GUEST LINKS //
Davide's LinkedIn

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🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 
Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.