On Marketing

📺 Click to watch on YouTube

📹 Recorded on February 12th, 2025

What can we learn from a 1999 marketing book?

Surprisingly, a lot

Especially when it’s Seth Godin’s Permission Marketing

In this new format, I share:

- An overview of the book

- Caveats on what isn’t applicable

- 5 insights still relevant today

- 3 questions to ask to apply insights 

Let me know if you like “book reviews”

And I’ll do more in the future!

Enjoy the episode :)

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube

📹 Recorded on January 17th, 2025

Meet Neil Stoneman 👋

The Director of Content Performance at Velocity Partners

A kick-ass B2B marketing agency where he's worked for the last 16 years

I've followed Velocity and Neil's work since starting in marketing

If it's not clear yet, Neil brings with him earned expertise and experiences

And he shares all his wisdom in this episode

Enjoy our conversation!

// GUEST LINKS //

Neil's LinkedIn

Velocity Partner's blog

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Click to watch this episode on YouTube 📺

"If you want to eat, you must learn to hunt."

With a career in sales, Derek knows how to hunt

And he knows a lot about marketing

AND and he brings much contrarian advice

Sit back and enjoy this episode

📹 Recorded on January 22, 2025

🗂️ Derek is from Season 1, Episode 4

// GUEST LINKS //

Derek's LinkedIn

Derek's Prospectur

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOc

Justin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.

Yes, the basketball team. Where he's worked for 6+ years.

Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.

Enjoy our conversation!

// GUEST LINKS //

Justin's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/6jYyR_S4Uf0

What happens when you chat with two marketers

About ANYTHING but marketing?

Awesomeness – like talking about Taylor Swift and parenting tips

Here's what else we dive into:

– Their unique take on "good enough" and when to ship

– How Trish uses vulnerability to build team trust

– Why Tom embraces mistakes as a growth driver

– Small habits they've adopted to improve focus and health

– And lessons learned from managing feedback

📹 Tom is from Season 2, Episode 3

📹 Trish is from Season 2, Episode 8

// GUEST LINKS //

Tom's LinkedIn

Trish's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/v3TcyBN673g

A special On Marketing episode with only ME!

In this episode, I share:

- 7 marketing predictions for 2025

- 5 reflections on 2024

- 3 lessons as a new father

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/yQ7EVlhEE14

This is a special New Year edition 🥂

With my close friend Tommy, who does SEO for SocialSurge.

In this episode, Tommy touches on:

1. His reflection on 2024
2. What growth looks like today for him
3. Two awesome vacations
4. SEO in 2025
5. And much more!

(Tommy is from Season 2, Episode 2)

// GUEST LINKS //

Tommy's LinkedIn

Tommy's website

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/eMK5d5S0-WU

That's Kathryn ''Katy" Severance.

She's the Digital Marketing Manager (Global Social Media Program) for Riskonnect, Inc.

She is skilled in social media, email, and content.

I met Katy at the start of my LinkedIn journey around 2019 and have enjoyed her down-to-earth guidance.

// GUEST LINKS //

Katy's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/cbSZEcQDpxU

Making the complex simple (or digestible)

Is what Victoria is gifted at

I connected with Victoria over 4 years ago on LinkedIn

Since then, I've learned much from her on content marketing and now messaging/positioning

In this episode, Victoria and I touch on:

1. Why she is obsessed with messaging for SaaS companies
2. The strategy behind her website 
3. Content distribution strategy
4. Her favorite author
5. And the potential of Web3

(Victoria is from Season 1, Episode 2)

// GUEST LINKS //

Victoria's LinkedIn

Victoria's website (SaaS Minds)

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/T32e1-fMP8Y

That's Joe Daniels.

A former Head of Content and Creative turned Founder of the agency Left Field.

He helps B2B companies escape category conformity with POV-led positioning and messaging.

Joe's a wise man, and I was grateful for his contrarian takes.

// GUEST LINKS //

Joe's LinkedIn

Leftfield website

// CONNECT //

🔵 Connect with me on LinkedIn

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.