On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/EGN2EA8I4yM

Bridget and Sara's energy is TANGIBLE.

I first came across their work when working in SaaS.

Bridget did content marketing for G2, and Sara was a growth marketer for Drift.

It was a dream to have them on Season 1. 

And I'm honored to have them return for a juicy Friends Episode!

In this episode, Bridget and Sara touch on:

1. Focusing on marketing fundamentals like customer research and writing, not just the latest trends.
2. Challenges of maintaining community and identity in remote work, and benefits of local involvement.
3. Value of being introspective and finding fulfilling hobbies, not just following the crowd.

(Bridget is from Season 1, Episode 14 & Sara is from Season 1, Episode 19)

// GUEST LINKS //

Bridget's LinkedIn

Sara's LinkedIn 

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/17WrtVLC9ac

Ashely Fabry is a former marketing manager turned solopreneur (Ashley Rose Branding).

I got coffee with Ashely months ago to chat about social media marketing

In this convo, we go beyond social:

To discuss marketing's role today and into the future.

// GUEST LINKS //

Ashley's LinkedIn

Ashely's website

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Join my newsletter to receive extra insights

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/I-vuSR83_xY

Nick Gedda is a fractional CMO turned art dealer.

And now a marketing lifecycle manager.

In this episode, Nick shares:

1. The importance of listening to your body
2. The benefits of daily creative practice and skill-building
3. Embracing the unknown and staying open to unexpected opportunities

(Nick is from Season 1, Episode 1)

// GUEST LINKS //

Nick's LinkedIn

Nick's website (Art)

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/LfozshG0atg

Joel is the previous cofounder of Case Study Buddy. 

A true master of effective case studies.

But deeper than that, he has a clarity about marketing that is rare.

Joel's answers to this show's two main questions:

(1) Marketing's role is to build trust by framing offerings in a believable, trustworthy way that encourages consumer action.

(2) The purpose of life is to serve and make the path easier for others rather than just pursue personal achievements.

// GUEST LINKS //

Joel's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Join my newsletter to receive extra insights

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/NEqqZcqF_9U

A former Head of Marketing turned Mental Health and Executive Coach.

Marcella Chamorro's unique journey offers plenty of wisdom.

A few ideas she shares:

1. Balancing work performance and personal well-being
2. Integrating inner work and outer work
3. The importance of soft skills in the future workplace

(Marcella is from Season 1, Episode 24)

// GUEST LINKS //

Marcella's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/YyBDhZ6pALk

The end of Season 3 is here...

BUT, it's only the beginning.

In this episode, I share:

- Where we've been (past seasons)

– Where we're going (the next season)

– A novel idea for future seasons

– AND 3 tips for modern marketers

I hope to see you back for the next season starting on Nov 10, 2024.

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/yV-dSzn4iKY

What can a designer turned nonprofit marketer teach us about marketing?

A LOT.

Kaelyn shares so much practical marketing wisdom throughout this episode.

Two main ideas she shares:

(1) Why you need to be clear on WHO you're reaching

(2) A metaphor of road design and communication to improve your marketing

// GUEST LINKS //

Kaelyn's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/1B8Q3N4nljI

Think of something in marketing that writing doesn’t touch…I’ll wait.

Videos have scripts.
Designs tie to concepts. 
Speaking requires an outline.

Words underpin everything in marketing.

This means your ability to generate words is vital to marketing’s success.

Which is why my challenge in this episode is to write daily for 15 minutes.

Can you do it?

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/FRIK69cqF1g

"You haven't earned the right to my attention; get to the point." 

Learn how that advice shaped Anna's approach to marketing. 

Here's a few more things Anna shares:

• The art of being brief without sacrificing your message
• How to balance confidence with curiosity in marketing
• Why kindness could be our most powerful skill

// CONNECT //

🔵 Connect with me on LinkedIn

🖤 Find me on TikTok

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/Z4c0lnrFCIc

Great marketers think like business strategists.

They aim to understand the market and tilt their company's offering to resonate better.

They focus on the higher aims rather than maximizing efficiency (deliverables).

Isaac Holmgren is a wise marketer who gets it.

In this episode, he gives a master class on marketing strategy.

He's a few things he shares:

• Marketing is more than just promotion
• Marketers need practical skills (interviewing), not just empathy
• The best marketers are business strategists
• Efficiency shouldn't be the end goal—Focus on what's effective
• Taking naps is a great way to improve productivity and focus

// GUEST LINKS //

Isaac's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.