On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/ZD-qcV16Ddc

What if I attended an event

Only asked a few questions

And then recorded my commentary over it?

This is that. With my dear friends Thomas and Eric from SocialSurge.

A Behind the Scenes event on SEO with my contrarian takes.

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Eric's LinkedIn

Thomas's LinkedIn

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/yMX6tqDaRCE

Most marketers focus on the lower aims.

Traffic. Likes. Followers.

Yet fail to grasp the higher aims.

Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.

And how to build a holistic marketing strategy.

What else does he touch on:

• How marketing's job is to drive revenue
• How the customer journey isn't linear but still is helpful
• Why hacks don't work and why you should focus on sustainable revenue generation
• And finally, to think from the perspective of others and to take care of yourself to take care of others

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Mitch's LinkedIn

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/0hJo3tcwlss

Most ads feel like ads.

Which contributes to them not "working."

So, how do you make ads that work?

Focus on the creative (or content).

And listen to what today's guest, Sophia Roamer, has to say on paid ads and content.

Why should you listen?

• Improve the effectiveness of your paid ads
• Create content that resonates
• Dominate social in an authentic way

// GUEST LINKS //

Sophia's LinkedIn

// CONNECT //

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/kmnFhTIqDLc

Marketers DON'T have all the answers.

😱

Some of the best marketing insights come from OUTSIDE marketing.

They see differently than us (marketers).

Parthi Loganathan is a prime example of this.

With a background in software engineering, he's now forced to understand marketing as a founder.

Which makes his insights pragmatic and actionable.

Why should you listen?

• Learn how to make LinkedIn an acquisition channel
• Understand why the best marketing doesn't scale
• Improve your marketing by looking at history

// GUEST LINKS //

Parthi's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/i3r4e3Isf4Q

Most brands fail on social.

And with content.

Should I keep going?

So, what causes brands to miss with social and content?

Amber Rhodes has the answers.

Spoiler: It's about building mini-creators for your brand vs having ONE face. 

And focusing on collaboration.

// GUEST LINKS //

Amber's LinkedIn

// CONNECT //

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/xLUmB1H09Q8

SEO is dead.

No…it’s just evolving.

Or, maybe it never changed?

Today, I speak with Jacob Statler, who gives a clear outlook on the future of SEO/content.

Spoiler: FOCUS ON WRITING FOR HUMANS.

// GUEST LINKS //

Jacob's LinkedIn

Jacob's Blog

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch on YouTube 👉 https://youtu.be/BQPeGjpkQWQ

It's 2008.

You're the social media manager for a medium-sized business (if that was even a thing). 

The top three platforms were:
1) Blogger
2) MySpace
3) Facebook

These platforms (maybe excluding MySpace) required a similar skillset: Writing. Most content was written form or photos. Video came later.

I don't need to convince you; today is different. Waaaay different.

Now, one skill set doesn't do it.

You need to be good at:
– Video
– Audio
– Photo(graphy)
– Digital writing

This makes my advice applicable to 80% of marketing teams that don't have all those skill sets: 

Focus on ONE channel.

In episode 3 of season 3, I share:
– The evolution of social media
– A simple strategy to focus on one channel
– Ways to dominate one channel
– Three signals it's time to branch out (switch) platforms
– (Bonus) NEW idea on defining who you want to be known by
– And answer the questions you asked on my LinkedIn post (TY!)

// CONNECT //

🔵 Connect with me on LinkedIn

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/D5WEl7e9qSA

What do ALL marketers have in common?

We are fighting for attention. Albeit different people's attention, we are in the attention economy. Without it, none of our "tactics" work.

Diandra has mastered getting and holding attention. 

She also shares her secrets on creating content that gets attention and drives growth.

Because that's what marketing is for: to drive organizational growth.

// GUEST LINKS //

Diandra's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

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☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/RXmDO5l4lOw

I can't believe Season 3 is here. 

I'd laugh if you told me when I recorded my first episode on February 16, 2022 (w/ Nick Gedda) that I'd still be going.

But here we are. Episode 1 begins with a local Green Bay marketer, Matt Froehlich.

I think there are two ingredients to good marketing guidance:

1. No BS (call a spade a s"ade)
2. From a practitioner (someone who's "done it")

Matt checks both boxes. 

Here's one takeaway I hope you get: Document your ideas and find channels (podcasts) to share them.

For people and companies.

// GUEST LINKS //

Matt's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/h4BBD58VMr8

What is marketing?

It's the first question I ask on every episode of my podcast. 

I've never had to answer it...Until now.

In this episode, I discuss:

• Why I believe definitions matter (in marketing)
• My definition of marketing
• What's next (Season 3 spoilers!)

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.