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Most marketers focus on the lower aims.

Traffic. Likes. Followers.

Yet fail to grasp the higher aims.

Mitch Schoenman, today's guest, helps illuminate how to think about the higher aims of marketing.

And how to build a holistic marketing strategy.

What else does he touch on:

• How marketing's job is to drive revenue
• How the customer journey isn't linear but still is helpful
• Why hacks don't work and why you should focus on sustainable revenue generation
• And finally, to think from the perspective of others and to take care of yourself to take care of others

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// Disclaimer // 

Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.