On Marketing

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/s7hvPwAyzZE

Jasmin Nakamichi is a B2B marketing wizard.

Her experience running paid ads and creating organic content makes this episode impactful for any marketer. She shares her belief in being both technical and creative in marketing and the need for quality over quantity. 

She also emphasizes the importance of passion and drive in marketing and the value of mindfulness and a beginner's mindset. 

In our conversation, Jasmin touches on how:

• The goal of marketing is to efficiently and effectively position a brand in the market and nurture leads beyond the point of prospect.
• Demand generation focuses on providing value without expecting immediate ROI, building a community, and curating a brand image.
• Balancing short-term and long-term marketing goals is crucial for success.
• LinkedIn is an effective platform for B2B lead generation, particularly for targeting specific job titles and functions.

// GUEST LINKS //

Jasmin's LinkedIn

Impactable | LinkedIn Ads Agency

// CONNECT //

🔵 Connect with me on LinkedIn

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// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/biQ7xZioaPM

What do AI and SEO have in common? A lot.

Tom Winter dives deep into the role of marketing in driving revenue, using AI for SEO and content, and the significance of pricing in marketing.

I learned a lot from Tom and think you will too.

In our conversation, Tom touches on how:

• Marketing should drive revenue and have a measurable impact on the company's goals.
• Embracing failure and learning from mistakes is essential for growth and improvement.
• Pricing plays a significant role in marketing and should encourage value and usage rather than limiting it. 
• To work effectively with AI, think about how you can add value and treat AI as a teammate.
• Sharing knowledge and secrets can bring greater value and opportunities.

Chapters

00:00 // The Role of Marketing in Driving Revenue

03:10 // Defining Metrics and Goals in Marketing

05:45 // Embracing Failure and Learning from Mistakes

08:19 // The Importance of Pricing in Marketing

12:59 // The Future of SEO and Search

20:36 // The Marriage of AI and SEO

25:24 // Using AI as a Co-Writer

28:58 // The Implications of AI in Marketing

36:13 // The Future of Voice Search

38:58 // Leveraging AI in SEO

39:52 // Optimizing SEO and Website Content

42:46 // Using AI as a Search Engine

45:17 // Adding Value with AI

46:34 // Treating AI as a Teammate

47:23 // The Importance of Context

48:01 // The Value of Sharing

51:01 // Understanding People and Emotions

53:04 // The Joy of Learning

// GUEST LINKS //

Tom's LinkedIn 

SEOwind (tool)

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/zqDZJOxUghQ

Do you think SEO is dead?

If so, you're wrong. While I rarely like to say that, I'm bullish that SEO is not dead; it is only evolving. And so is Thomas Ciampa.

We cover SEO, websites, and content. We also explore the concept of worthiness and how it relates to personal growth and self-acceptance. 

In our conversation, Thomas speaks on:

• Marketing encompasses both brand-building and sales-focused strategies.
• Adapting marketing strategies to client needs and the season is crucial for success.
• Quality content and website design play a significant role in SEO.
• Balancing work and life is important for personal well-being and professional success.
• Discipline is a critical virtue that can lead to personal growth and achievement.

Chapters

00:00 // Defining Marketing

01:21 // Balancing Brand and Sales

02:00 // Tailoring Strategies to Client Needs

03:23 // The Importance of Branding

04:19 // The Interplay Between Brand and Performance Marketing

05:28 // Avoiding Repetitive Marketing Strategies

06:57 // Adapting Marketing Strategies to the Season

08:36 // The Evolution of SEO

09:33 // The Value of Quality Content in SEO

10:31 // The Perception of SEO

11:46 // The Challenge of Keeping Up with SEO Trends

13:19 // The Importance of Website Design in SEO

16:11 // The Impact of Website Design on User Experience

17:02 // The Neglected Aspect of Website Design in SEO

19:16 // The Need for Better Website Design

20:16 // The Importance of Website Functionality

21:35 // The Connection Between Website Design and User Behavior

22:57 // The Disconnect Between Personal Experience and Website Design

25:20 // Separating Work and Life

27:27 // Balancing Work and Life Seasons

28:36 // The Privilege of Work-Life Balance

29:30 // The Value of Discipline

35:15 // The Power of Discipline

37:36 // The Importance of Self-Worth

39:25 // The concept of worthiness

41:19 // Finding worthiness in the present moment

42:24 // Balancing big goals and self-worth

42:52 // Recognizing the worthiness of others

43:48 // Closing remarks and contact information

// GUEST LINKS //
Tom's LinkedIn: https://www.linkedin.com/in/thomas-ciampa-9a333015b/
Tom's Website: https://www.thomasciampa.com/

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Newsletter 👉 https://a-newsletter-on-marketing.beehiiv.com/

Watch this episode on YouTube 👉 https://youtu.be/es1k-h_l0Mw

In this episode, I share the origin story of the On Marketing podcast.

I also explore what this podcast is about...marketing's first principles. Its goal is to help you improve how you think about marketing.

To ultimately do better marketing.

I also walk through the complete track list of Season 2. We have some bangers as them kids would say. I'm from the north, eh.

Enjoy the episode!

Chapters

00:00 // Introduction

01:28 // Origin Story

03:07 // What is this Podcast?

05:20 // Focus on Marketing Fundamentals

06:43 // Who is it for?

07:11 // Progress and Growth

07:40 // Engagement and Feedback

08:39 // Season Two Preview

09:08 // Intentionality of Season Two

10:06 // Segmented Episodes

11:52 // Guest Interviews

13:17 // Deep Dive on Marketing Definition

14:56 // Conclusion

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

This isn't Kyle's first rodeo.

He knows his stuff and has a track record to back it up. He's also an incredible human.

He gave me the opportunity to interview him when I didn't have a podcast: just an idea and an intrinsic desire to improve by talking to the best marketers on earth.

Kyle is the final conversation in Season 1 for a reason.

I hope you learn from him and see his (beautiful) humanity through this interview.

In our conversation, Kyle discusses:

• How to target low-hanging fruit without losing sight of the long-term strategy.
• The significance of understanding customer journeys through conversation.
• The balance between creativity and revenue generation.

This episode is for anyone who wants to: 

(1) Deepen their understanding of customer journeys in marketing. 

(2) Find the right balance between creativity and revenue generation. 

(3) Focus on impactful customer experiences across the journey.

// GUEST LINKS //

– Kyle's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

Selling vs. educating. 

Unlike science vs. religion, they rarely exist together.

Salesy content stands out—it's easier to sniff out than kids smoking reefer in the high school locker room. 

Educational content, on the other hand, comes from a place of caring and helps the audience make progress.

That's a big difference.

Mark helps illustrates how to create better educational content, why being a generalist is advantageous, and how to be more authentic in marketing.

If you want to create marketing that isn't boring and resonates with customers, listen to this episode. 

In our conversation, Mark discusses:

• Using LinkedIn, and other marketing channels, as an educational tool rather than a promotional platform.
• His belief in the importance of authenticity in (B2B) marketing and avoiding overly salesy content.
• The potential pitfalls of 'marketing by committee' and how it can dilute a campaign's message.

This episode is for anyone who wants to: 

(1) Optimize their content strategy to drive more results.

(2) Enhance the authenticity of their marketing.

(3) Master decision-making in complex marketing campaigns.

// GUEST LINKS //

– Mark's website

– Mark's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

Wish you could shift from traditional marketing to a customer-centric approach?

Marcella Chamorro explains how to do it. It's a journey from focusing on product promotion to understanding and meeting customer needs.

No one cares about what you're selling. They only care about themselves. The shift focuses on building meaningful, long-term customer (audience) relationships. Care first.

This transformation requires patience, empathy, and a fresh perspective. 

If you want to make this shift, Marcella's insights are invaluable. 

In our conversation, Marcella discusses:

• The essence of a customer-centric approach
• The importance of empathy in understanding customer needs
• Why reading beyond your field can enhance your marketing strategies

This episode is for anyone who wants to: 

(1) Align their marketing strategies with a customer-centric approach. 

(2) Expand their marketing strategies beyond traditional product promotion. 

(3) Use customer data effectively to make informed marketing decisions.

// GUEST LINKS //

– Marcella's website

– Marcella's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

What does it look like to go from lead to demand generation?

Sam Kuehnle shares that it's a short- to long-term shift (in mindset and action).

That means focusing less on collecting emails and "leads" and instead building a long-term relationship. All the while helping them make progress on what matters.

This requires patience and a different perspective. If you want to gain that, listen to Sam. He knows what he's talking about.

In our conversation, Sam covers:

– The ins and outs of demand generation

– The importance of understanding customer needs

– Why you need to read books outside marketing to get better

This episode is for anyone who wants to:

(1) Align their marketing strategies with the modern buyer's journey.

(2) Broaden their marketing strategies beyond just lead generation.

(3) Leverage data in their marketing strategy and decision-making.

// GUEST LINKS //

– Sam's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

"I'm a no BS marketer."

Hiba wasn't lying. She cuts through with honesty and critical thinking.

That's likely why we talked for almost 60 minutes. I loved her thoughts on marketing, content, and startups.

She is brilliant. Please follow her as she trails a new path at Copy.ai as Head of Content. Tune in and learn.

In our conversation, Hiba covers:

- Why you need to focus on content (marketing = content)

- How she used a template library to drive business results

– The importance of interacting with your customer

This episode is for anyone who wants to:

(1) Learn strategies from an A1 content marketer

(2) Understand marketing's impact on the business

(3) Navigate a (marketing) managerial role

// GUEST LINKS //

– Hiba's Twitter

– Hiba's LinkedIn

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

// WATCH //

▶️ Watch this episode on YouTube

// EPISODE DESCRIPTION //

I know nothing about field marketing.

And as I've talked to great marketers, most of them seem to get results from it (when used in different ways).

I was grateful to chat with Nick Bennett, who knows a lot about field marketing (and much more). He shared his view on the evolution of it and the role of evangelism in B2B marketing.

He also shared his perspective on the importance of authenticity over (focusing on) vanity metrics on social media platforms.

I loved Nick's warm demeanor and willingness to share knowledge. I'm thankful I could talk to him a year ago and learn from him.

In our conversation, Nick covers:

- The role of evangelism in marketing

- The concept of field marketing and its evolution

– The impact of marketing on sales and the customer journey

This episode will be a fit for you if you want to:

(1) Enhance your understanding of field marketing

(2) Understand how to use your personal brand for greater reach

(3) Create more engaging and compelling content using LinkedIn

// GUEST LINKS //

– Nick Bennett's LinkedIn (tell him Jordan sent you)

– Linktree with all his resources

// CONNECT //

🔵 Connect with me on LinkedIn

📫 Subscribe to receive new podcasts when released

☕️ Get a virtual coffee with me

💻 Learn more about who I am and what I do

// Disclaimer // 

Opinions shared in this podcast are individual views of hosts and guests, not representing their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.