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On Marketing episodes
- #10 Diego Pineda: Founder & Chief Writing Officer @ Thought Leadership Marketing
// WATCH //
▶️ Click here to watch this episode on YouTube
// EPISODE DESCRIPTION //
Don't just be better than the competition. Be the only ONE.
That's what Diego Pineda helps solopreneurs do. He achieves this by guiding them to publish books and become thought leaders in their niches.
Who's this episode for?
- A solopreneur trying to grow their business
- A marketer who wants to help their company stand out
- A future author as Diego shares his number one secret for writing 18 books
What will you learn by listening?
- Why original Thought Leadership content is better than SEO
- Why choosing your niche is a lot like choosing your wand in Harry Potter (I.e., it chooses YOU!)
- How to never run out of ideas by having an idea garden
// GUEST LINKS //
- Newsletter
- Website
- Solo Thought Leader Book
- Solo Thought Leader Scorecard (FREE)
// CONNECT //
🔵 Connect with me on LinkedIn
📫 Subscribe to receive new podcasts when released
☕️ Get a virtual coffee with me
💻 Learn more about who I am and what I do
P.S. If you enjoyed the episode, subscribe and give us a 6-star rating!47 min - #09 Adam Shaw: Head of Demand Generation @ WeSpire [Demand Gen]In this week's podcast, I talk to Adam Shaw about Marketing and Demand Generation.45 min
- 41 min
- #07 Alexandra Cote: Freelance Growth Consultant and Content Strategist @ MKT Odyssey
Show notes:
- Alexandra's LinkedIn
- Alexandra's Newsletter
46 min - #06 Christopher Roche: CEO @ Catalyst Consulting
In this episode, I talk with Christopher Roche about marketing.
Show notes:
- Christopher's LinkedIn
- Christopher's TikTok41 min - #05 Dragos Balasoiu: Founder & Brand Strategist @ Crop Studio
In this episode, I talk with Dragos Balasoiu about marketing.
Show links:
- Dragos' LinkedIn36 min - #04 Derek Laliberte: Chief Disruptur @ DisrupterIn this episode, I talk with Derek Laliberte about marketing.44 min
- #03 Claudia Pfau: Content Marketing Manager @ LemonpieIn this episode, I talk with Claudia Pfau about marketing.35 min
- #02 Victoria Rudi: Founder & SaaS Analyst of SaaS MindsToday I have a conversation with Victoria Rudi about marketing. I hope you enjoy!Plugs:- Podcast: https://www.readsaasminds.com/saas-theory-podcast- LinkedIn: https://www.linkedin.com/in/victoriarudi/- Website: https://www.readsaasminds.com42 min
- #01 Nick Gedda: CMO of Pneuma MediaToday I have a conversation with Nick Gedda, CMO of Pneuma Media on marketing.Plugs:- Nick's LinkedIn: https://www.linkedin.com/in/nicholasgedda/- Nick's Twitter: https://twitter.com/nickgedda- Pneuma Media website: https://www.pneumallc.co- How To Build A Website Podcast: https://open.spotify.com/show/6oUxvEU01cnwIglXwZHTdK?si=a87224a79f23477e35 min
About On Marketing
From the publisher's feed
What is marketing?
Ever had that thought? No? Well, I have. Quite a bit, weirdly.
Oh, hey there, I'm Jordan 👋. I'm from Wisconsin, and I'm on a Frodo-like journey to discover what marketing is. Like, really is.
Not the fluff. Or the hype tactics. The real stuff.
Strategy. Processes. First principles.
The things that ACTUALLY help a company grow and win.
Everything I wish I had learned when I started in 2017. I hope to shorten that learning curve for you.
I ask two questions on each episode
- What is the job marketing should get done in a company?
- What is the job/purpose of life?
This podcast is for me to learn from some of the best marketers on this planet, and hopefully, you can pick up some wisdom too.
I hope you join me on this journey!